I-Mass Marketing: Kuyini?, Izibonelo nokunye

La mercadotecnia masiva es una táctica que ha venido siendo utilizada durante años, es una de las técnicas favoritas por las empresas que tienen el trabajo de ofrecer artículos que no requieren de un fraccionamiento. En este artículo podrás conocer algunos puntos sobre este tema como las características del mismo, algunos ejemplos y más.

Kuyini ukumaketha ngobuningi?

Ukuthengisa okukhulu noma okubizwa nangokuthi ukumaketha ngobuningi, iqhinga elisetshenziswa ezihlokweni ezingasetshenziswa yinoma iyiphi imodeli yomphakathi, okungukuthi, abantu abadala, abadala, izingane, amadoda, abesifazane. Okuyini ukumaketha ngobuningi kugxile ekuvezweni kwabezindaba ngaphandle kokuba nemodeli yokuhlukaniswa.

El ukumaketha kwemikhiqizo eminingi, isebenzisa okuhlukahlukene Imidiya njengomabonakude, izinkundla zokuxhumana, umsakazo, phakathi kokunye. Lokhu ngenhloso yokuba nokufinyelela okukhulu kakhulu ngangokunokwenzeka, ukuze i-athikili yaziwe abantu abaningi ngangokunokwenzeka, okungukuthi, inombukiso omkhulu.

Ukumaketha ngobuningi kuphambene nokumaketha okugxilile. Enkulu isiyalo esiqondiswe ekusungulweni kwamaqhinga okumaketha, lapho okufunwayo kungukuthi ukushicilelwa noma ulwazi oluthile lomkhiqizo, lufinyelele abantu abaningi ngangokunokwenzeka, ngaphandle kokunaka izinkomba eziseduze zokuhlukaniswa kwezimakethe.

Incazelo eyisisekelo yokumaketha ngobuningi iwukuthola okuningi esu elilodwa, ukuze kutholwe izinjongo zenkampani noma inkampane ekwenza kusebenze, lapho, njengoba sike sasho ngaphambili, kuhloswe ngazo zonke izinhlobo zezithameli. , kungakhathaliseki ukuthi ivela kuphi, ubudala bayo, izintandokazi, ukuziphatha, phakathi kwezinye izinto ngaphakathi kwemakethe.

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Esinye isici esingachaza ukumaketha ngobuningi ukuxhumana okuphezulu okunakho namanani noma izindleko eziphansi. Ngamanye amazwi, cishe njalo izimpahla namasevisi abawahlinzekayo noma abawakhangisayo ngendlela enkulu ngokuvamile aqondiswe kubantu abaningi futhi ngenani elilinganiselwe eliphakathi noma eliphansi, njengoba ingxenye eyisisekelo yakho iwukufinyelela wonke umphakathi. .

kuyini ukumaketha ngobuningi

Ukumaketha ngobuningi kungahlukaniswa, isibonelo, emakethe ye-niche, kusukela ekugcineni kuhloswe izethameli ezithile, ezicwiliswe engxenyeni ethile yemakethe, isikhathi esiningi ziyizinsizakalo ezikhethekile ezinokuncintisana okuphansi kakhulu.

Enye yezinzuzo ezibalulekile zokumaketha ngobuningi ukuthi akudingi umzamo wezinga eliphezulu, ukukubheka endleleni yokuklama imikhankaso yokukhangisa, ngokubalekela ukuhlukaniswa, ngenxa yalokhu amaqhinga ahlala elula futhi eshesha kakhulu ukuze asetshenziswe izinkathi zesikhashana ezinobude obufushane. Kulokho esinakho, kungaphathwa kalula, kungalungiswa futhi kuhambisane nemidiya kanye nezikhathi zesikhathi.

Kubalulekile futhi ukusho ukuthi izinto ezihlinzekwa ngokumaketha ngobuningi ziyimikhiqizo edingekayo ekuphileni kwansuku zonke kwabantu, ngakho le mikhiqizo ibhekene nenkinga yokuthi izinto ezibaluleke kakhulu, kufanele zibe nekhwalithi ethile, nokuthi ihlala isikhathi eside. ngokuhamba kwesikhathi.

Kodwa uma kuziwa eqinisweni, kwenzeka okuphambene, ngoba le mikhiqizo yenziwe nge Izinto eziwumbala yezinga eliphansi, okuba nempendulo yokuthi zonakaliswe ngokushesha kakhulu kunalokho obekunqunyiwe, futhi lokhu ukuze kutholwe ukuthengiswa okukhulu, njengoba umthengi kuzodingeka athole umkhiqizo kaningi, konke lokhu kwaziwa ngokuthi ukuphelelwa yisikhathi okuhleliwe. .

Kungase kukuthande:  isizukulwane esiholayo

izici zokumaketha ngobuningi

Ezinye zezici ezivelele kakhulu esingazibona zokumaketha ngobuningi yilezi ezilandelayo:

  • Banezilaleli eziningi futhi ngaphandle kokuhlukaniswa.
  • Izindleko zokukhangisa noma zokumaketha ziphansi.
  • Ingalinganiswa, okungukuthi, imakethe inkulu kangangokuthi kuyohlale kunendawo yokukhula.
  • Inenani elikhulu lokuthengisa namanani aphansi.
  • Izingozi ezihilelekile ziphansi ngokuqhathaniswa.

Ukubaluleka kwesiteshi ekukhangiseni ngobuningi

Uma sibeka engqikithini yayo evamile, lapho kukhethwa izindlela zokuphatha okuqukethwe kwesu lokumaketha elikhulu, ukubaluleka okuvelele kunikezwe abezindaba, lapho singathola khona okunye. izibonelo zokuxhumana ngobuningi njengomabonakude, umsakazo noma umshini wokunyathelisa obhaliwe, kanye nazo zonke lezi zingosi ze-Inthanethi ezinenani elikhulu lokuvakasha nokusetshenziswa abasebenzisi.

Lesi sigameko siphendula imfuneko yamafemu, yokuqinisekisa ukuthi umyalezo ababelana ngawo ufinyelela abantu abaningi ngangokunokwenzeka, kungakhathaliseki ukuthi yiziphi izinhlobo. Okusho ukuthi, lapho abantu abaningi bebona i-athikili, yilapho ukuvezwa okukhulu kwe-athikili, futhi okungenzeka, impumelelo yezohwebo enezinga eliphezulu.

Ikusasa lokumaketha ngobuningi

Ngokuziphendukela kwemvelo okukhulu abezindaba abaye baba nakho eminyakeni yamuva, ikakhulukazi izinkundla zokuxhumana kanye nokuphindwaphindwa kwemizila nezintandokazi kubantu abanolwazi oluthe xaxa mayelana nezinto ezenzeka kunoma iyiphi ingxenye yomhlaba, Izinkampani ziye zadinga kancane kancane ukuthi zinqume futhi zihlukanise. okuqukethwe abakunikezayo kanye nemisebenzi yabo yokumaketha.

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Kungalesi sizathu ukuthi ukumaketha ngobuningi, ekubonweni kokuqala, kubukeka kuyithuluzi elinganele kakhulu, ngakho-ke nokusetshenziswa okungajwayelekile, ngoba impendulo esebenzayo yalezi zinguquko esisanda kuzibalula, bekungeke kubhekane nazo indlela engcono kakhulu, mhlawumbe ukuletha izinkinga ezithile, naphezu kokumaketha kunezinzuzo zakho kanye nezindleko eziphansi.

Kodwa naphezu kwalokhu esikushilo ngaphambili ukuthi okwamanje le modeli yokumaketha ayinayo ivolumu enkulu yokusekelwa, kunemikhiqizo ehlukahlukene nezinkampani eziye zazuza okuthile futhi zazi ukuthi zingazivumelanisa kanjani nazo, nge-inthanethi nayo yonke imidiya yamanje.

Izibonelo

Isikhathi esiningi, izimpahla nezinsizakalo ezifanele kakhulu zale modeli yokumaketha cishe njalo yimikhiqizo ebizwa noma eyaziwa ngokuthi iyisisekelo, okungukuthi, yesidingo sokuqala. Lokhu kungenxa yokuthi bonke abantu bayawusebenzisa umkhiqizo futhi ngokuvamile bafuna ukuwuthenga ngentengo engekho phezulu kakhulu.

Ezinye izibonelo esingazithola zokumaketha ngobuningi yilezo mikhiqizo engokwenhlanzeko yomuntu siqu, njengomuthi wokuxubha, njengoba lokhu kuwumkhiqizo osetshenziswa yibo bonke abantu futhi ukukhangisa okwenzayo kuhloselwe bonke abantu ngokuvamile, kungakhathaliseki ubudala babo. noma ezinye izici.

Ezinye izibonelo esingazithola ezezokuxhumana, izinsiza zezinkampani zamabhange zabantu ngabanye, noma nezinsiza zokunakekelwa kwezempilo zesitayela esizimele. Njengoba singabona ngalokho okushiwo ngenhla, ziyizihloko ezenzelwe noma yiluphi uhlobo lomuntu, ngokuyisisekelo, futhi lapho ukusetshenziswa kwe-athikili kuyadingeka usuku nosuku.

Ezinye izibonelo ezibambekayo esingazithola namuhla mayelana nokumaketha ngobuningi yilezi ezilandelayo:

  • Samsung.
  • Ithelevishini ye-Atresmedia.
  • UMnyango Wezempilo.
  • I-Coca-Cola isiphuzo esinomsoco.

https://www.youtube.com/watch?v=bWOeeM-nWeg


Okuqukethwe yi-athikili kuhambisana nemigomo yethu yezimiso zokuziphatha zokuhlela. Okwamanje sisebenzela ukulungisa nokuthuthukisa okuqukethwe kwethu ngezinye izilimi.

Uma ungumhumushi ogunyaziwe ungasibhalela nokusebenza nathi. (isiJalimane, iSpanishi, isiFulentshi)

Ukuze ubike iphutha lokuhumusha noma ukuthuthukiswa, chofoza lapha.

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