Imvelo enkulu: Kuyini?, Ukuhlaziya, Izibonelo nokunye

El imvelo macro ibhekisela endaweni evamile, enganyakazisa ukusebenza kwazo zonke izinkampani zezentengiselwano. Okungukuthi, izimbangi, izinhlangano ngokwazo, abasabalalisi, imakethe, imfundo ephakeme kanye nabasebenzisi. Kulesi sihloko uzofunda kabanzi ngalesi sihloko, izakhi ezisihlelayo, izibonelo ezihlukahlukene nokunye.

 

Iyini imvelo enkulu yenkampani?

Indawo enkulu iwuchungechunge lwezimo zangaphandle ezishintsha imizamo yenkampani yokuthuthuka nokuthuthuka kube ngcono noma kubi. Lawa ma-ejenti azimele, adala umthelela emisebenzini evamile yenkampani.

Lezi zici ziqanjwe njengama-macro ngoba zingamaqiniso angenelela ohlelweni lokushintshisana ngokujwayelekile hhayi kuphela emakethe ehambisana nenkampani. Ikakhulukazi, phakathi kwalezi zici ukuthuthukiswa komnotho, ukwehla kwenani, isimo senhlalo, amanani ezinsiza, amasu kahulumeni, intuthuko ekhethekile kanye nokushintsha kwesimo sezulu, phakathi kokunye.

Ngayinye yalezi inezinga elihlukile lokuphatha kahle ekuthuthukisweni nasekuthuthukisweni kwezinkampani, kanye nokuba nezidingo zamakhono ezisungulelwa ukubhekana nezingqinamba nokusebenzisa ithuba lemvelaphi enikezwa yimvelo enkulu njengamanje.

Ukuvumelana nezimo kwenkampani ukuze izinze ngendlela engcono kakhulu nefanele kakhulu ezinguqukweni zangaphandle, empeleni, kuyimfanelo enhle njengoba ingasabela ngendlela engcono kakhulu futhi inikeze ukwakheka kwemodeli yayo yokuthengisa ezungeze izinguquko ezintsha zepharadigm. Lokhu kuzoqinisekisa ukusimama kwenkampani ngokuhamba kwesikhathi, ngoba indawo ezungezile inamandla kakhulu.

Ukuhlaziya okwenziwayo (kukahulumeni, inhloko-dolobha, kwezenhlalo, ezesayensi, umthetho kanye nesimo sezulu) kungenye yamathuluzi avelele kakhulu namasethi wamakhono okuqonda umhlaba wendawo enkulu yenkampani. Ikanye nokuhlaziywa Kwamandla, Ukukhululwa, Ukuvumelana Nezingqinamba, inkampani ngeke ikwazi nje ukuhlonza izimo zangaphandle, kodwa futhi ingaklama amasu asebenzayo okubhekana kangcono nalezi zici.

I-macro environment yisimo esikhona ku- umnotho lilonke, esikhundleni sokuyibuka njengomkhakha othile noma isifunda. Imvamisa imvelo enkulu ihlanganisa ukucatshangelwa kwesamba somkhiqizo wasekhaya, ukwehla, ukuqashwa kanye namasu okuhwebelana kwamanye amazwe kanye nombuso. Imvelo enkulu ixhumene kakhulu nomjikelezo webhizinisi namandla ngokujwayelekile, uma kuqhathaniswa neqhaza lomkhakha webhizinisi ngalinye.

Yenzelweni imvelo enkulu?

I-macroenvironment iwuhlobo lwengqikithi yebhizinisi yangaphandle lapho inkampani kanye nomfutho wayo we-microenvironmental kuhlangana khona okunikeza amathuba noma okubonisa izinselelo inkampani okufanele ibhekane nazo. Yakhiwe izici ezimbalwa ongakwazi ukulawula phezu kwazo, eziguquguqukayo nezingalindelekile.

Imvelo enkulu isho ukuthi izimo zomnotho omkhulu lapho inkampani noma umkhakha usebenza kanjani futhi ezinomthelela emsebenzini wayo. I-Macroeconomics igxile ekukhiqizeni okuhlanganisiwe, ukusetshenziswa kwemali, kanye nezinga lentengo emnothweni ngokungafani nezimboni nezimakethe ngazinye.

Amandla omthelela we-macroenvironment ancike ekutheni lingakanani ibhizinisi lenkampani eligxile emnothweni obanzi. Izimboni zama-cyclic zithonywa kakhulu imvelo enkulu, kuyilapho izimboni eziyisisekelo zithonywa kancane.

Imikhiqizo encike esikweletini ukukhokha amanani anenzuzo kanye nokutshalwa kwezimali kuthintwa kakhulu izinguquko kumanani ezinsiza kanye nezimakethe zamabhange zomhlaba wonke. Imvelo enkulu ingathinta ngokucacile ikhono labathengi kanye nokuzimisela ukunethezeka.

Izimboni zezimpahla zikanokusho nezimboni zezimpahla ezithengwayo ezibiza kakhulu zingathinteka kakhulu ngokuguquguquka kwezindleko zomthengi. Ukusabela kwababambiqhaza mayelana nemvelo ebanzi iqashwe ngeso elibukhali ngamabhizinisi kanye nosomnotho njengenkomba yempilo yomnotho.

imvelo macro

Ukuhlaziywa kwemvelo enkulu

Imvelo enkulu ithinta zonke izinkampani. Iqukethe ama-ejenti amaningi okuthi, uma ayekwa angabhekwa, angakwazi ukubhadala inkampani. Ukuze unciphise imiphumela yezici ezingezinhle, kufanele uqale uqonde ukuthi kuyini ukuhlaziywa kwe-macroenvironment nokuthi ungayenza kanjani.

Imvelo enkulu ibandakanya amathonya ahlukahlukene athinta wonke umnotho wezohwebo. Umthelela wemvelo enkulu enkampanini uncike ekutheni zixhumene kangakanani. Ezinye izici, njengezezimali, zizothinta kancane kancane isitoko ngasinye.

Kepha izinkampani ezibhekene nokwehla kwezimali, kanye nokuqothuka okungenzeka, zishaywe kanzima kunezinkampani ezisezimbonini ezithuthukayo. Izimali nazo zithinta abathengi. Lokho abazimisele ukukusebenzisa, kulokho futhi kangaki kuncike endaweni ezungezile.

Uma abathengi bengathengi, noma benomuzwa wokuthi abakho esimweni sokuthenga imikhiqizo ethile, ukuthengisa kuyathinteka Ngaphezu kwalokho, ukwehla kwamandla emali, amazinga okungasebenzi kanye nezintela kuyizici zemvelo enkulu ezithinta amabhizinisi nabathengi ngosuku nosuku. Umnotho kanye nabathengi banomthelela endaweni enkulu ethinta wonke amabhizinisi. Futhi zibalulekile lapho kwenziwa ukuhlaziya imvelo enkulu.

Kungase kukuthande:  Amasu Okusabalalisa: Izici, Izinhlobo, Izibonelo nokunye

I-PEST isiza ukuhlaziywa kwe-macroenvironment. Ukuze wenze lokhu, kulula ukusebenzisa izinto ezinembile ezidalelwe lolu cwaningo. Kulokhu, kuwukuhlaziya okuhlola amathonya kahulumeni, wezezimali, ojwayelekile, kanye nezici zesayensi enkampanini. Lezi zici azikwazi ukulawulwa yizinkampani ngokuqondile. Nokho, isici ngasinye sithinta wonke amabhizinisi, kungakhathaliseki ukuthi angakanani. umkhakha.

imvelo macro

Izici zezombangazwe zingase zihlobane nohulumeni. Iqukethe izikweletu zomthetho, izinqubomgomo zezimali, imithetho yezempilo nezokuphepha, kanye nokuzinza kukahulumeni. Usomabhizinisi ojwayelekile akakwazi ukunciphisa izintela noma ukwethula umthetho omusha ozothinta wonke umnotho. Kunalokho, kufanele baqonde lezi zici ezingeni eliphezulu futhi baqinisekise ukuthi ibhizinisi labo lihambisana nemithetho, izimiso nezinqubomgomo.

Isibonelo, kuzothathwa izinyathelo eziqinile mayelana nokuqashiswa kwezimoto ngeqembu lokwamukela abathengi kuCongress. Imboni kagwayi ibilokhu ithola ukunakwa kakhulu kuhulumeni, yize ingeyinhle into eyenza ibe inhloso elandelayo.

Izinkampani zaseMelika zizokuthola kunzima kakhulu ukuthumela impahla kwamanye amazwe ngenxa yemithetho eqinile ebekiwe yokugwema ukusiza isitha. Phezu kokuthi imigomo eyenziwayo ihlomulisa imboni ngokwenza inzuzo ephezulu, okufanayo kungaba nomthelela omubi esizweni.

Izici zomnotho zihlobene nokuthatheka, izibonelelo, ukuntuleka kwemisebenzi kanye nokwehla komnotho. Ngenkathi abantu abasebhizinisini bengalandela izitayela futhi basebenzise ukuhlela, izinkampani eziningi azinawo ubufakazi bokwehla komnotho.

imvelo macro

Isibonelo esicacile ngesokuthi ngezikhathi ezimbi, abathengi abaningi abazithengi izimoto ezintsha, abadli ezindaweni zokudlela noma bazakhele izindlu ezintsha. Kodwa-ke, kufanele sikuqonde ukuthi akuzona zonke izimboni ezithinteka kabi ngenxa yezinguquko emnothweni.

Ngezikhathi ezimbi, imindeni eminingi inciphisa ukusebenzisa imali, ibeka engcupheni ikhwalithi nemikhiqizo ukuze ihlale ngaphakathi kwesabelomali sayo. Banciphisa ukonga kwakho ngokunciphisa izindleko zakho ezengeziwe ngaphandle kokuphazamisa izinga lakho lokuphila. Ngokufanayo, izinkampani nazo zehlisa izindleko zazo lapho ukuthengisa kwazo kuphansi.

Izici zomphakathi zihlanganisa Ukuziphatha kwabathengi abathenga imikhiqizo enengqondo ngezinto ezahlukahlukene. Lokhu kufaka phakathi indawo okuyo, imvelaphi yohlanga, isimo senhlalo, izinguquko zendlela yokuphila, nokuqagela. Abathengi abaningi baya ngokuya beqaphela impilo.

Los restaurantes de comida rápida están adoptando «alternativas saludables» para atender a esta multitud. En un momento, estos lugares podrían ignorar las necesidades de estos consumidores. No pueden convencer a estos consumidores de que los alimentos poco saludables son la decisión de compra correcta para ellos. Es importante escuchar a los consumidores, a nivel macro, que desperdiciar los esfuerzos que intentan cambiar de opinión.

imvelo macro

Isibonelo isidingo sokudla kwezingane esehlile ngenxa yokulawulwa kokuzalwa. Isidingo sokudla okuphekiwe sinyukile ngokwanda kwenani labesifazane abasebenzayo.

Izici zobuchwepheshe ngokuvamile zibhekisela ekuthuthukeni kwezobuchwepheshe. Hhayi nje ubuchwepheshe obusetshenziswa ukuthuthukisa nokuletha imikhiqizo kubathengi. Kodwa futhi ubuchwepheshe obusetshenziswa ukuqhuba amabhizinisi kahle. Inkampani eshesha kakhulu, enobuchwepheshe obushesha kakhulu, ingawunqoba kalula umncintiswano kunoma iyiphi imakethe. Ukubuka ukuthi yibuphi ubuchwepheshe obusetshenziswa embonini kungasho impumelelo noma ukwehluleka kwenkampani.

Sisebenzisa ukuhlaziya okukhulunywe ngenhla ukwenza ukuhlaziya kwemvelo enkulu. Ukuqonda ukuthi ama-macro factor athonya kanjani izinkampani kuyadingeka lapho wakha noma wandisa ibhizinisi. Ngokuhlola ukuthi amathonya angaphandle, angenakungenelwa ngumuntu ovamile, axhunywe kanjani ebhizinisini, kuzobonisa indlela yokuhlala ngaphambi komncintiswano futhi ngaleyo ndlela kunciphise izingozi njengoba ziphakama.

Izinto Ezithonya

Izakhi zemvelo enkulu zithonya kakhulu amasu nezinqumo zenkampani. Futhi, uma kukhona ushintsho ezimweni ezinkulu zemvelo, kungaba nomthelela omkhulu ekusebenzeni kwebhizinisi, ukusebenza kanye nenzuzo yenkampani.

Kumele kuqashelwe ukuthi izinto ezinkulu zemvelo zithinta ukusebenza kwazo zonke izinkampani ezisebenza emnothweni ngoba ukushintsha kwezimo kuthinta umnotho wonke hhayi umkhakha wonke noma imboni. Lokhu kunemininingwane ngezansi:

Imvelo yezombangazwe-zomthetho

Isimo sezepolitiki sihlanganisa izenzo zikahulumeni, ezinomthelela ekusebenzeni kwenkampani. Ngaphezu kwalokho, ububanzi bokuqaliswa kwalezi zenzo, okungukuthi, ezingeni lendawo, lesifunda noma likazwelonke, libalulekile kulokhu. Abaphathi abaphezulu benkampani kumele baqaphe ngeso lokhozi izenzo zikahulumeni ukuze bathathe izinqumo ezifanele.

Kungase kukuthande:  Umkhiqizi: Kuyini?, Izinqubo, Izinhlobo Zokukhiqiza, Izibonelo nokunye

Ingathonywa ukubusa, amanani entengo, ukulawulwa kwezohwebo, izinga lenkohlakalo, inqubomgomo yentela, ukulawulwa kokuncintisana, kanye nezinguquko emithethweni eyahlukene. Ngaphezu kwalokho, indawo esemthethweni ihlanganisa imithetho yezwe, izinguquko ezingase zibe nomthelela ekusebenzeni kwebhizinisi njengoba inhlangano ngayinye isebenza ngaphakathi kohlaka lomthetho futhi ibambelela ngokuqinile kule mithetho.

Le mithetho ingase ihlanganise imithetho emincane yamaholo, imithetho yokuphepha kwabasebenzi, imithetho yenkampani, imithetho yezinyunyana, njll.

Imvelo ezomnotho

Isimo somnotho sihlanganisa izinto eziningi, ezifana nesimo nokwakheka komnotho, i ukutholakala kwensiza, izinga lemali engenayo, i-GDP, izinga lokwehla kwamandla emali, izinga lokuqhubeka komnotho, ukusatshalaliswa kwemali engenayo, izici zokukhiqiza, izinqubomgomo zomnotho, izimo zomnotho, inqubomgomo yamabhange, inqubomgomo yezwe, inqubomgomo yokugunyaza, njll, okuthonya ibhizinisi lenkampani.

Futhi, inzalo yasebhange inquma izinga lokutshalwa kwezimali kunoma yiliphi izwe, ngakho uma izinga lenzalo liphezulu, liyancipha ukutshalwa kwezimali okwenziwa abantu.

Imvelo ezenhlalo

Umphakathi namasiko kuyingxenye ebalulekile yemvelo yebhizinisi. Ngeke kube yiphutha ukusho ukuthi umphakathi ubumba imikhuba, izimfundiso, izindinganiso, izimo zengqondo nezimiso kubantu abakhulele kubo. Uma sikhuluma ngamasiko kugcizelelwa umdanso, idrama, umculo, ukudla, indlela yokuphila kanye nemikhosi. Kuhlanganisa nobuciko, umthetho, ukuziphatha, amasiko, amasiko nemikhuba.

Izimpahla namasevisi athengwa futhi adayisiwe ancike kakhulu esikweni elidlangile esifundeni. Ngaphezu kwalokho, ibuye ichaze isimo sengqondo sabantu ngomsebenzi. Isibonelo, kunesidingo esikhulayo sezingubo, izinto zikagesi, izimbali, izithelo, amaswidi, izimoto, njll. Ngesikhathi semikhosi noma unyaka omusha. Ngaphezu kwalokho, kufanele kuqashelwe ukuthi ukusetshenziswa kwabantu, indlela yokuphila kanye nesitayela sokugqoka kuyahlukahluka emiphakathini namasiko ahlukene.

Imvelo Ezobuchwepheshe

Ubuchwepheshe buvuselelwa njalo ngomzuzwana futhi ukugcina inkampani isikhathi eside, inkampani kufanele yenze imizamo yokuhambisana nezindlela eziguqukayo. Inani lezinkampani ezigxile ekusungulweni nasekucwaningeni nasekuthuthukeni lidlala indima enkulu ekunqobeni njengoba lingenza inkampani ibe ngeyokuqala futhi eshesha kakhulu kulobo buchwepheshe.

Izinto ezifakiwe wuhlobo lobuchwepheshe obusetshenziswayo njengamanje, izinga lokuthuthukiswa kobuchwepheshe, inqubomgomo yobuchwepheshe, ubuchwepheshe obufanele, izinga okwamukelwa ngalo futhi okusakazwa ngalo ubuchwepheshe obusha.

Imvelo inani labantu

Lokhu kuhlanganisa uhlobo, ubukhulu kanye nezinga lokukhula kwenani labantu endaweni ibhizinisi elisebenza kuyo. Ixoxa ngezinga lemfundo, amaphethini asekhaya, ukusatshalaliswa kweminyaka, izici zesifunda, izinga lemali engenayo, izinga lokusetshenziswa kwenani labantu.

Lapha, kufanele kuqashelwe ukuthi inhlanganisela ukumaketha okusebenzayo kanye nohlobo lomkhiqizo inhlangano eyethulayo luncike kakhulu endaweni yezibalo zabantu. Intengo, ukusatshalaliswa, namaqhinga okuthuthukisa nawo asekelwe ekubalweni kwabantu ngokwazo.

Imvelo global

Ngemuva kokuhwebelana kwembulunga yonke, izinkampani zibona umhlaba wonke njengemakethe lapho zingathula khona futhi zidayise imikhiqizo namasevisi azo. Kodwa-ke, izinkampani kufanele zihambisane nemithetho yamazwe ezihweba kuwo, kanye nemithetho yomhlaba wonke. Ngokuhambisana nalokho, badinga ukwenza ucwaningo lwemakethe ngaphambi kokusungula inkampani kwelinye izwe. Futhi, kufanele bajwayele ulimi lwendawo, ukuze baqhube ibhizinisi ngempumelelo.

Imvelo yomhlaba wonke ihlanganisa zonke izici ezinomthelela ezinkampanini ezisebenza kwamanye amazwe, ngamasiko nangaphesheya kwemingcele. Impumelelo yenkampani incike kakhulu ekutheni inkampani ingakwazi ukuzivumelanisa nokusabela esimweni sebhizinisi esishintshayo.

Izihluthulelo zokwenza ukuhlaziya imvelo enkulu

Izibalo ziyithuluzi elinamandla kakhulu emhlabeni webhizinisi. Phela, ucabangela ukuthi zingathinta noma ngelinye ilanga zingathinta ibhizinisi lakho; ngamanye amazwi, iyithuluzi lezibalo eliphelele ngendlela emangalisayo.

Enye indlela esetshenziswa ukuhlaziya izitayela endaweni enkulu yile eshiwo ngenhla: Ukuhlaziywa kwe-PEST. Okunye okuhlukile kwendlela yokuhlaziya i-PEST kwengeza izigaba ezengeziwe zezilungiselelo zomthethosisekelo kanye nezemvelo futhi zingabhekiselwa kuzo ngamanye ama-akhronimi afana ne-PSTAL. Lokho kusho, kunconywa ukusebenzisa amathiphu alandelayo:

  • Qala ngokuchaza imingcele yezemvelo ngokuya: kobubanzi (ukuhlanganisa isihloko), ukujula (izinga lemininingwane), kanye nomkhathizwe (isikhathi esifushane, esimaphakathi, noma eside) ngokusekelwe ohlelweni lwamanje lwenhlangano, ububanzi bendawo, kanye nobubanzi bomkhiqizo noma besevisi. .
  • Thola izehlakalo ezibalulekile namathrendi ngaphakathi kwesegimenti ngayinye.
  • Qonda ukuthi amathrendi ahlukahlukene ahlobana kanjani.
  • Khomba amathrendi okungenzeka azuze kakhulu enhlanganweni.
  • Hlaziya isiqondiso sesikhathi esizayo salezi zindlela, okuhlanganisa ukuqagela okuningi noma izimo.
  • Dweba imithelela, ugxile emandleni esakhiwo embonini azothinta amasu esikhathi esizayo.
  • Ukwazi inhlangano njengoba kuyindlela elula yokuthola inani elithe xaxa ekuhlaziyeni okwenziwe. Ukuhlaziywa kuhlola izici eziningi ezihlukahlukene futhi akukho mkhawulo wokuthi ungamba ujule kangakanani. Kanjalo, umthetho omdala we-idiomatic wokuthi "okuncane kuningi" ungasetshenziswa ekuhlaziyeni kwe-PESTLE.
  • Uma sibheka ikusasa ukuthi ukuhlaziya akukhona nje ukuqonda ukuthi ibhizinisi likuphi ngaleso sikhathi; futhi kumayelana nokubheka ikusasa ukuhlonza amathuba angase abanjwe ngelinye ilanga noma izinsongo ezidinga isinyathelo esisheshayo sokuvimbela. Uma uhlala ugxile ekuhlaziyeni kwe-PESTLE kumongo wamanje wezinto, uzolahlekelwa ngempela eminye yemininingwane ebaluleke kakhulu.
Kungase kukuthande:  I-Trend Line: Kuyini?, Izinhlobo, Amashadi nokunye

Iyini i-microenvironment yenkampani?

Lapho inhlangano iqala ibhizinisi layo emakethe, impumelelo yayo nokondleka kwayo kunqunywa uchungechunge lwama-ejenti. Nakuba ezinye zalezi zici zingaphezu kwamandla enkampani, ezinye zingalawulwa. Eyokuqala yaziwa njengama-ejenti angaphandle akha i-macroenvironment kanti eyesibili, ehlanganisa ama-agent angaphakathi, ibizwa ngokuthi i-microenvironment.

Izibalo zabantu, ezomnotho, izici zezenhlalo namasiko, amandla ezomthetho, izinhlaka zezombusazwe, nobuchwepheshe ngokuhlangene kwaziwa ngokuthi i-macroenvironment. Ngakolunye uhlangothi, abathengi, izimbangi, abahlinzeki kanye nabasabalalisi kanye nomphakathi jikelele bakha imvelo encane yenkampani. Izingxenye zakamuva zingaphakathi kwendawo eseduze yenhlangano.

Lezi yizindawo zokuqala okufanele kusetshenzwe kuzo, ukuze kwakhiwe isithombe esiqinile nesithembekile senkampani endaweni ebanzi noma enkulu yezemvelo. Ukusebenzisana okungenamthungo kwemvelo enkulu kanye nencane kunomthelela ekusebenzeni okuphumelelayo nokungaguquguquki kwebhizinisi. Uma isiphetho esisodwa siphazamiseka, esinye sihlupheka ngokuzenzakalelayo. Kungenxa yokuthi izici zangaphakathi ziyizingxenye ezingaphakathi kwangaphandle. Ngakho-ke, noma iyiphi inkinga ngaphakathi kwemvelo enkulu izobonakala kancane kancane ku-micro front.

Ngesikhathi esifanayo, uma i-microenvironment ingekho ngaphansi kokulawulwa, izophazamisa izingxenye ze-macroenvironment yokuzivocavoca okuthile. Isibonelo, uma kuba nokuwohloka komnotho noma isimo esiphuthumayo sezezimali esizweni, ukufunwa nokuhlinzekwa kwanoma iyiphi inzuzo eyisisekelo kunzima ukuhlangabezana nayo. Lokhu kuphinde kuthinte inzuzo yezinkampani futhi kunciphisa amathuba.

Isimo esifanayo singenzeka futhi lapho ubuchwepheshe be-supply chain lomkhiqizo noma abasabalalisi kuphazamiseka. Ngenxa yalokho, imikhiqizo ayifinyeleleki kubathengi. Lokhu ngokuqinisekile kusongela ubuchwepheshe kanye, ngokwezinga elithile, indawo yezibalo zabantu.

Ngakho-ke, ukuze bagqame kunoma iyiphi ibhizinisi, abaphathi bezentengiso kufanele baqonde ukubaluleka kwengxenye ngayinye yalezi zingxenye futhi basebenzele ukugcina ibhalansi efanele phakathi kwezimo ezimbili.

Iyini imvelo yokumaketha enkulu?

Imvelo yokumaketha isekelwe kuma-ejenti angaphakathi nangaphandle emvelo athinta impumelelo yesakhiwo. Abaholi bebhizinisi baphonselwa inselelo yokwandisa amasu okuthengisa anciphisa ubungozi obubangelwa yilezi zici ezinkulu kokubili manje nasesikhathini eside.

Indawo yokumaketha yenkampani yakhiwe ngabantu, izikhungo, namandla angaphandle kwezentengiso afaka ingcindezi emandleni okuphatha okumaketha ukuze andise nokugcina ubudlelwano obuyimpumelelo namakhasimende okuhlosiwe. Ukunaka njalo nokuzivumelanisa nezimo zokumaketha ezishintshayo kubalulekile ngoba indawo yokumaketha inikeza kokubili amathuba nezinsongo.

Isibonelo, umfelandawonye we- supplier-warehouse ungasiza inhlangano ukuthola a Inzuzo yokuqhathanisa phezu kwezimbangi zabo. Ngakolunye uhlangothi, ukungena kwabancintisana abaningi kubangela usongo enhlanganweni njengoba amanye amakhasimende ayo engase ashintshele kumthengisi omusha. Ngokwenza ukuhlaziya okujwayelekile nokuhlelekile kwemvelo, inkampani ingabuyekeza futhi ijwayelane namasu okumaketha ukuze ihlangabezane nezinselelo ezintsha namathuba ezimakethe.

El marketing macro imvelo iyinhlanganisela ye-micro kanye nemvelo enkulu. Ngokusho kwe-microenvironment yenkampani iqukethe izici zangaphakathi namandla, okuhlaba umxhwele okuqukethwe kwenkampani ukuthuthukisa nokugcina ukuthengiselana okuphumelelayo nobudlelwano namakhasimende okuhlosiwe wenkampani. Ngamafuphi, i-macroenvironment yokumaketha iyisethi ehambisanayo yemibono ehlukahlukene, eguquguqukayo, nengalawuleki enyakazisa ukuhlelwa kwezinhlelo zokumaketha kwenhlangano nokuvumelana.

Ezinye izibonelo

Izibonelo ezithile zamathonya amakhulu kwemvelo zifaka izimbangi, izinguquko kumazinga enzalo, izinguquko ekuthandeni kwamasiko, isimo sezulu esiyinhlekelele, noma isenzo sikahulumeni.

Sithole inkampani "X" ekhiqiza izicathulo, izikhwama zezandla namabhande emakethe yezimboni nezindwangu. Le nkampani njengamanje ikhona e-United States, kodwa ibheke ukwanda emakethe yaseCanada. Ifemu yabeluleki yanikezwa inkontileka yokwakha i-PESTLE analysis ukuze Canada baqonde ukuthi yiziphi izimo ezikhona.

Ngemva kwezinyanga ezimbalwa zocwaningo, bahlonze izici eziningi ezihlukene okufanele inkampani izicabangele: imithetho yokuqashwa engacacile, izinga elibalulekile lempambano kahulumeni, izinga eliphansi lokuncintisana, kanye nokuthandwa kwemikhiqizo yamazwe ngamazwe. Inkampani “X” kufanele icabangele lezi zinto ngaphambi kokungena kule makethe entsha njengoba zizoba nomthelela ekusebenzeni jikelele kwenkampani.


Okuqukethwe yi-athikili kuhambisana nemigomo yethu yezimiso zokuziphatha zokuhlela. Okwamanje sisebenzela ukulungisa nokuthuthukisa okuqukethwe kwethu ngezinye izilimi.

Uma ungumhumushi ogunyaziwe ungasibhalela nokusebenza nathi. (isiJalimane, iSpanishi, isiFulentshi)

Ukuze ubike iphutha lokuhumusha noma ukuthuthukiswa, chofoza lapha.

I-Creative Stop
IK4
Thola ku-Inthanethi
Abalandeli Abakwe-Inthanethi
ukuyicubungula kalula
imanuwali encane
a ukwenza kanjani
I-TypeRelax
LavaMagazine