VIDEO: A Conversation With Ben Hoffman
LAVA Magazine checks in with Specialized pro and Ironman Coeur d'Alene champion Ben HoffmanOctober 9, 2013
American pro Ben Hoffman has made a name for himself as a smart racer who knows when to go for broke. He’s won Ironman titles at Ironman Coeur d’Alene, Ironman Wisconsin and Ironman St. George, proving that he can handle the heat, hills and a competitive field. LAVA sat down with Hoffman to talk about his strategy for Saturday’s race, and the confidence that comes with a few years of professional racing experience.