Bangkok, Thailand and Toronto, Canada. After seven years of producing the most successful professional team in triathlon history, teamTBB and bike sponsor CervÃ©lo have mutually decided to part ways. The contract will end November 14, 2013.
“CervÃ©lo looks back on a very successful era in triathlon in which teamTBB has played a key role developing triathlon superstars such as Chrissie Wellington, Mary Beth Ellis, Caroline Steffen and many others,â€ said CervÃ©lo managing director Robert Reijers. “We thank teamTBB and its athletes, management, and coaching staff for seven incredibly successful years culminating with two top-5 pro-finishes at the 2013 Ironman World Championships in Kona. “CervÃ©lo is proud to have supported teamTBB in achieving its vision of providing hope and opportunity through sports with successful projects in Thailand, The Philippines and Mexicoâ€.
“teamTBB is grateful for CervÃ©lo’s support,â€ said teamTBB co-founder Alex Bok. “In 2007, when the CervÃ©lo founders decided to become one of the first sponsors of our newly established team, they saw the potential of the team. Since the start CervÃ©lo has provided teamTBB with the fastest bikes on the market, and this technical benefit has helped our athletes in the hundreds of race wins we have accumulated over the years.â€ Bok added, “Both teamTBB and CervÃ©lo are interested in pursuing new directions in the sport of triathlon, and it became apparent after weeks of discussion that the best path for both of us was simply to part amicably.â€
For CervÃ©lo, the decision to end the partnership is based on a changed triathlon strategy, which will move its focus from team-based sponsorships to individual athletes. “This strategy continues to focus on product development through athlete input. CervÃ©lo will remain fully supportive of the sport that built its successâ€, Reijers said.
teamTBB will continue to operate a sustainable and professional sports organization that will help improve lives around the world with one new globally operating Pro Team in 2014 and five country-based elite development and age group athlete teamsin countries such as the USA, Netherlands, Belgium, Germany and Japan.
About teamTBB: teamTBB is a professional organization for triathlon and bike related sports. It nurtures a unique culture by providing hope and opportunity for young athletes. teamTBB is committed to building a better world for youth and has started various social projects around the world. As the athletic success of teamTBB grows so do the opportunities in the social development projects it supports. teamTBB is the world’s leading and most successful triathlon team in terms of race results with five world championships and 47 Ironman wins.
â€¢ 5 World Championship wins (ITU Long Distance 2007, 2010, 2012 and IM Hawaii 2007, 2008)
â€¢ 47 Ironman wins
â€¢ 29 Ironman 70.3 wins
â€¢ 15 Challenge wins
â€¢ 82 other International wins
For further information visit www.teamTBB.com
About CervÃ©lo: CervÃ©lo Cycles was created in 1995 when two engineers, Phil White and GÃ©rard Vroomen, decided to market their work developing the fastest possible time trial bikes. Today, CervÃ©lo is recognized internationally as one of the most innovative bike manufacturers and partners with one of the top pro road cycling teams, Team Garmin-Sharp as well professional triathletes such as World Champion Frederik Van Lierde and ITU Long Course World Champion Rachel Joyce. CervÃ©lo has been ridden to victory at the Giro d’Italia, the Tour de France, the Ironman World Championships, and numerous other national and international races. Readers of VeloNews, CycleSport, and Slowtwitch voted CervÃ©lo as the #1 brand they intend to purchase. CervÃ©lo has won awards from Bicycling Magazine, Triathlon Business International, and Men’s Journal, among many others.