Swiss Running Shoe On Running Fired Up for Gold in Kona
Three favorites in the Ironman World Championship will be wearing On Running Cloudracers.October 8, 2013
With more than 40 victories and 30 podiums, the On Cloudracer racing flat, from the Swiss Sports Company On, might be the most successful running shoes this season. Next weekend, at the 2013 Ironman World Championships, the On Cloudracer could capture a pair of gold medals and become a legend.
Swiss pro athlete Caroline Steffen, Mary Beth Ellis (USA) and the Belgian top athlete Frederik Van Lierde are amongst the favorites. All have completed a very successful season and all put their faith in the same running shoe: the On Cloudracer.
“It feels pretty awesome to run with my On Cloudracers. My legs actually feel as good at the finish as at the beginning of the run”, explains Steffen, who earned silver at the event in both 2010 and 2012.
This past weekend, athletes running in On shoes won four times and added another three top finishers on the podium. Nicola Spirig won her first international competition in Mexico, the Swiss Orienteering World Champion Simone Niggli-Luder got her last victory in her career in the On Cloudracer and at the German Bodensee Marathon both winners in the female and male pro category were racing the On Cloudracer.
The On Cloudracer is the competition model of the Swiss Sports Company On and was engineered by the former Duathlon World Champion and six time Ironman Champion Olivier Bernhard. Earlier this year, the On Cloudracer won the ispo Gold Award as best performance shoe. With its ultra-lightweight skeleton design and the optimized sole for competitive running the Cloudracer will provide a vital edge in the race to new personal bests.
The young Swiss-based company aims to reinvent the running shoe. In 2010 the company already won the ispo‘s Newcomer Award. Today the On shoes are available in more than 700 sports goods stores in 18 countries.
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How does On’s patented CloudTec® system work?
The human body has been made to run barefoot. Not on hard surfaces, though. That’s why On’s patented CloudTec® system anticipates what human foot evolution has not yet achieved since streets were invented. The On sole features a number of three-dimensional elements or “Clouds” made of highly flexible tubular pieces of rubber. With this radically new design, the sole absorbs both vertical and horizontal forces to ensure a soft landing. Once the foot is on the ground, the Clouds lock firm, providing a solid foundation for a powerful push-off.
The On shoe thus combines what conventional running shoes have so far failed to unite: a cushioned landing and a barefoot takeoff. It’s like stepping down on sand and pushing off on a running track! On wearers experience a light and fast run and enjoy all the positives of natural running without any compromise in comfort and speed. The Clouds act like small stability balls, responding to every movement of the foot. Athletes and their coaches report increased muscle activation, reduced risk of injury and shortened recovery times.
There’s scientific evidence, too: independent studies by Zurich’s reputed Federal Institute of Technology have shown that On’s patented CloudTec® system significantly reduces athletes’ heart rate and lactic acid levels.
Who is On?
On Inc. is a young Swiss Zurich-based sports company with a simple mission. The team of sports scientists and running enthusiasts around world-class athlete Olivier Bernhard (triple world champion and six-times Ironman winner) strives to elevate running to a sport that’s not just healthy but fun, too.
The On running shoe has already earned the prestigious ispo Brand New Award for Sports Innovation, and continues to win technology and design prizes all over the globe. The CloudTec® system is protected by worldwide patents. And just two years after their market launch, On shoes are available at more than 500 specialist running retailers in 18 countries in Europe, North America and the Asia-Pacific region.
About On Co-Founder Olivier Bernhard
Olivier Bernhard’s spectacular 15-year career was highlighted by six Ironman wins, three duathlon world championship titles and the third-fastest Hawaii Ironman split ever (2:41). But, as with many runners, pain in his Achilles tendons forced him to retire. Right after leaving competitive racing, Bernhard developed a first prototype of the On with Swiss engineers; and he knew already that his new destiny was to develop the shoe and bring true scientific innovation to running.