Subaru Canada Named Title Sponsor For All Canadian Ironman Events
Subaru Canada grows triathlon stronghold with title sponsorship of all IRONMAN events in CanadaJune 4, 2013
IRONMAN and Subaru Canada, Inc. are proud to announce Subaru as the title sponsor of 2013 IRONMAN® events in Canada, including the North American Championship – Subaru IRONMAN Mont-Tremblant on August 18, Subaru IRONMAN Canada on August 25 in Whistler, B.C., Subaru IRONMAN 70.3® Mont-Tremblant on June 23, and Subaru IRONMAN 70.3 Muskoka on September 8.
Subaru’s involvement with triathlon in Canada dates back to the mid-1990s with Subaru IRONMAN Canada. This involvement grew to include the Subaru Triathlon Series and eventually races from east to west with the Subaru East Coast Triathlon Series, Subaru Western Triathlon Series, the Subaru of Hamilton Running Series and the Subaru IRONMAN 70.3 Muskoka. Subaru’s title sponsorships in Canada now include prestigious IRONMAN and IRONMAN 70.3 events in Mont-Tremblant, Quebec. This broadening of Subaru’s title sponsorships in Canada reaffirms Subaru’s dedication to promoting healthy lifestyles to Canadians in a family-friendly way.
In partnership with Rogers Sportsnet, Subaru IRONMAN TV will return with a four-race television series including Subaru IRONMAN Mont-Tremblant North American Championship, Subaru IRONMAN Canada, the IRONMAN 70.3 World Championship and the IRONMAN World Championship.
“We are very excited about reaching the next level of participation with IRONMAN in Canada,” said Ted Lalka, vice president of product planning and marketing for Subaru Canada, Inc. “Subaru Canada is proud to support healthy, active lifestyles. While we have been a long-time supporter of Subaru IRONMAN Canada and the Subaru Triathlon Series, becoming the title sponsor of additional IRONMAN events in Canada was the next natural progression for our brand.”
“For more than ten years, Subaru has been committed to IRONMAN and we are proud to have them as one of our longest running sponsors,” said Carola Ross, Chief Sales Officer, IRONMAN. “We are thrilled to see our relationship with them grow and to have them on board as the title sponsor for our IRONMAN events in Canada this year.”