Specialized athlete Jordan Rapp is hosting his fifth annual fundraiser for World Bicycle Relief and aims to raise $100,000. To support Rapp’s commitment to sport and charity, Specialized will be matching the first $30,000 in donations to his campaign during the week leading into the Ironman World Championship in Kailua- Kona, Hawaii.

Donations between Oct. 7th and Oct. 12th to Rapp’s fundraising page will be matched dollar for dollar, doubling the impact of the donors while still giving them the opportunity to win a host of prizes donated by Rapp’s sponsors, including a Specialized Shiv dream bike. “Jordan embodies everything we hold in esteem at Specialized – an accomplished champion, a fighter who has overcome huge obstacles, and a role model off the race course,” said Simon Dunne, Specialized Global Advocacy Manager. “His passion for World Bicycle Relief aligns with our own, so supporting his fundraiser was a no-brainer. Both World Bicycle Relief and Jordan are part of the Specialized family; we all see how powerful the bicycle can be, and Specialized is proud to stand beside these two great partners now and into the future.”

To date, Jordan Rapp has raised over $175,000 for the work of World Bicycle Relief with the goal of $100,000 through his 2013 challenge, a significant jump from his 2012 result ($73,000); Rapp wanted to reach a noteworthy six-figure mark in celebration of his fifth consecutive fundraiser. World Bicycle Relief’s Buffalo Bikes are assembled locally and represent a life-changing asset to a person in need. A bike can quintuple a person’s carrying capacity and quadruple the distance one can travel in an hour. To someone living in rural Africa, a bicycle can provide access to clean water, medicine, and an education. The power of mobility created by a single Buffalo Bike is said to have a positive impact on the lives of five people in a given community. Given this statistic, if Rapp is able to reach his goal with the support of Specialized, over 3,700 rural Africans will realize a positive impact.

“At the 2013 Ironman World Championship, Jordan Rapp will be racing one of the highest performing bikes in the world and, through the support of Specialized, he’ll be raising money for perhaps the most powerful bike in the world: the bike in the hands of a mother trying to feed her children, or the bike in the hands of a student fighting for her education,” said FK Day, Founder and President of World Bicycle Relief. “Please join us to bring the spirit of the Ironman into the lives of individuals in great need and empower them to rock their world.”

About World Bicycle Relief:

World Bicycle Relief is a 501(c)(3) organization dedicated to providing people in need with access to independence and livelihood through The Power of Bicycles®. World Bicycle Relief’s mission is accomplished by designing, sourcing and manufacturing bicycles designed to

withstand African terrain and conditions, while meeting the needs of students, healthcare workers, farmers, and entrepreneurs. The work performed by World Bicycle Relief encourages local economies and promotes long-term sustainability by locally assembling bicycles, training mechanics, strengthening the spare parts supply chain, in addition to providing high-quality, affordable bicycles to people in need of transportation. For more information, please visit: www.worldbicyclerelief.org

About Specialized Bicycle Components:

Specialized Bicycle Components was founded in 1974 by riders for riders. Based in Northern California, we focus on the rider’s need for functional and technically advanced products that provide a performance benefit. Specialized is committed to creating a world in which every child has access to a bicycle, the skills to operate it confidently and the places to ride it safely.

About Jordan Rapp:

Jordan Rapp is a professional triathlete, ITU Long Distance World Champion, and a five-time Ironman champion. Rapp is also the Chief Technology Officer at Slowtwitch, married to Jill Savege (Canadian Olympian Athens ’04) of whom they have one son (Quentin, 2) and a dedicated supporter of World Bicycle Relief to which he’s raised over $175,000 for their programs between 2009 and 2012. Jordan hopes to add $100,000 to that growing number through his 2013 Rappstar Challenge for World Bicycle Relief. Rapp also sustained life- threatening injuries when he was struck by a vehicle in a hit-and-run collision in the spring of 2010.

Jordan Rapp’s Fundraising page:

http://www.crowdrise.com/RappstarCharityChallenge

Jordan Rapp’s quote on 2013 Rappstar Challenge with Specialized match:

“Over the past five years, Specialized has been enormously supportive of all of my efforts both on and off the race course. In 2010, they stood by me as I worked to come back after my near fatal bike crash with a car and offered even greater support in the way of prizes for the fundraiser that year. Every year, they’ve put more and more effort into making both my racing and my fundraising a success. It’s very satisfying to know that I get to race with the best stuff out there, but there are truly no words to describe the pride I have in representing a company that believes that providing athletes with the outstanding gear for racing is only the beginning.”