Rudy Project, manufacturer of technologically advanced cycling helmets, performance and casual eyewear, Rx/prescription sunglass solutions and world class triathlon bags announces the 2014 Kona Racing Kit, an exclusive sponsorship benefit available only to athletes racing in the October 11th GoPro® IRONMAN® World Championship in Kailua-Kona, Hawaii. The Kona Racing Kit serves as an invitation to these elite athletes to serve as Rudy Project brand ambassadors and allows them the purchase of a high-performance Rudy Project helmet and racing sunglass at a significantly reduced rate, saving over $450.

“This is our way of rewarding the best triathletes in the world with the best products in the world,” said Paul Craig, Co-Founder and President of Rudy Project North America. “These athletes have exhibited the highest level of discipline and talent in order to qualify for the world championship, in many cases making great sacrifices along the way. We’re thrilled to be in a position to offer them substantial savings on world-class gear that will enhance both their performance and comfort on race day.”

Rudy Project has offered a similar program for three years running and athletes have responded by the hundreds, reflected by the company’s position as the number one helmet brand worn by athletes at the IRONMAN® World Championship for the past three consecutive years. Additionally, Rudy Project eyewear earned status as the second most worn brand at Kona in 2013. While in past years athletes have been required to pick up the promotional products in Kona during race week, a pre-ship option is a new feature of the 2014 program for U.S. and Canadian racers. International racers will continue to pick up their product in Kona at the Rudy Project Village at Uncle Billy’s on October 5-7th between 10am-2pm. All orders must be placed by noon, September 5th, 2014.

“While it’s been a point of honor for our brand to witness the large number of athletes willing to trust in our products and use them during the race straight out of the box, this year we’re also excited to offer pre-shipping. This will give Kona-qualified U.S. and Canadian athletes an opportunity to receive their racing helmet and eyewear in time for their most intense training block,” said Craig.

Elite age group triathletes taking advantage of Rudy Project’s Kona promotion will find themselves in fine company on the Big Island course, as the brand’s professional athlete roster is stronger than ever. With the recent announcement of the first round of male and female professionals qualified for the world championship, athletes can expect to race alongside the likes of 2012 IRONMAN® World Champion Pete Jacobs, two-time IRONMAN® 70.3® World Champion (2013 & 2011) and IRONMAN® Champion Melissa Hauschildt, 2007 IRONMAN® 70.3®
World Champion and IRONMAN® Champion Andy Potts, IRONMAN® Champions Joe Gambles, David Dellow, Victor Morales, Matt Russell, Daniel Fontana, Meredith Kessler, Mary Beth Ellis, Gina Crawford, Yvonne Van Vlerken, Caitlin Snow, Jessie Donavan and Amanda Stevens and Olympian and Abu Dhabi International Triathlon Champion Tyler Butterfield.

Kona-bound athletes may choose from a selection of three Rudy Project helmets–the wind tunnel-tested Wingspan Aero/TT, which, with six possible venting configurations that provide unprecedented custom-cooling, was virtually designed for use on a course like Kona’s, or the slightly more subtle yet no less stealthy traditional road-styling of the Windmax or Sterling. Each sunglass model available with the Kona Racing Kit – Rydon, Rydon II, Ekynox Sx, Agon, Stratofly, Noyz or Hypermask Performance–comes with two interchangeable RPOpticsâ„¢ lenses. The Agon, the most recent update to the company’s competition eyewear, incorporates all-new Integrated Air Conditioningâ„¢ to combat lens fogging and, similar to the other models available, includes Rudy Project’s signature Adjustable Temple Tips and ErgoVIâ„¢ Adjustable Nosepiece for fit precision.

To order your Kona Racing Kit and begin training with the most advanced helmet and sunglass technology on the market, visit