Rudy Project, manufacturer of technologically advanced cycling helmets, announces a long-term partnership with World Triathlon Corporation and an expanded presence at IRONMAN® events around the globe. The agreement, which originated at the 2013 GoPro® IRONMAN® World Championship in Kailua-Kona, Hawaii and has been extended as a multi-year program, designates Rudy Project as the Official Helmet of IRONMAN® for North America, highlighting the brand’s status as a powerful player in the triathlon market.
“We’re thrilled with our IRONMAN® partnership, as it provides us an opportunity to support triathletes at some of the most grueling competitions on the world stage and to share our helmet technology–specifically designed to aid athletes in reaching their peak performances. Our IRONMAN® connection also reinforces what the world’s best triathletes are already saying with their product choices,” said Paul Craig, President of Rudy Project North America, referring to statistics culled from the annual Kona count conducted at bike check-in each year on the Big Island. For the third year in a row, Rudy Project scored as the number one helmet brand worn by athletes at the IRONMAN® World Championship.
To maximize this opportunity, Rudy Project will operate a significant expo presence at more than 25 IRONMAN® events worldwide. The company also recently opened a year-round retail boutique in the heart of downtown Kailua-Kona, the global focal point of long-course triathlon.
Rudy Project continually pushes the envelope of high performance with their scientifically engineered product lineup, most recently evidenced by the Wing57™ helmet–wind-tunnel tested as the world’s most aerodynamic cycling helmet–which debuted just days prior to the 2013 GoPro® IRONMAN® World Championship, and was immediately adopted by pro triathletes Pete Jacobs, Tyler Butterfield, Mary Beth Ellis and Meredith Kessler as race essential gear. The Wing57™’s unique venting channels and removable dorsal fin provide a customizable ratio of aerodynamics and cooling never before produced in the helmet category, an invaluable feature for athletes competing in such adverse heat conditions as the Hawaiian lava fields.