Photo by Eric Wynn


Five of the most prominent professional triathletes participating in the 2011 Race to the Toyota Cup have been invited by Janus, a Denver-based global investment company, to compete for a special $20,000 charitable prize purse in a program called the Janus Charity Challenge People’s Choice Awards. The $20,000 charity prize purse will be divided among five charities chosen by the athletes based on the number of votes each athlete/charity receives by October 1. Votes can be cast and donations can be made to the charities at, as well as at the remaining Race to the Toyota Cup events.

The following participating professional triathletes are supporting a variety of causes:

David Thompson is supporting World Bicycle Relief

Becky Lavelle is supporting Jenny’s Light

Andy Potts is supporting Eleonore Rocks

Matty Reed is supporting the Blazeman Foundation for ALS

Hunter Kemper is supporting the  A-T Children’s Project

Janus introduced the People’s Choice Awards as part of the Janus Charity Challenge, the firm’s signature national giving initiative, which for 10 years has inspired thousands of people to meet the needs of their own communities. The Janus Charity Challenge fundraising program has helped raise more than $49 million for hundreds of charities—each one hand-picked by athletes inspired to turn their passion for triathlon into a passion for their favorite charitable cause.

“The People’s Choice Awards is unique in that it is the voice and choice of the people that determines which pro and which charity wins,” said Casey Cortese, vice president of Sponsorships & Community Relations at Janus. “It allows us to extend the reach … and give a greater number of people the ability to help raise money for great causes.”