Polar, the pioneer of wearable sports and fitness technology and the leader of heart rate monitoring for more than 35 years, introduces a new way to manage your weight: Polar Balance. Polar Balance is a complete weight management service that combines the Polar Balance Bluetooth® Smart scale, a Polar activity tracker, and the Polar Flowapp and web service. The Polar Balance scale is available now in black or white for $99.95 or 99.90€ at www.polar.com.

With Polar Balance, users can reach their goal weight and also keep the weight off. Users begin by setting a target weight in Polar Flow. When they weigh themselves on the Polar Balance scale, their current weight is sent to their Polar wearable fitness product or directly to the Polar Flow app, available on iOS and Android. Polar Balance keeps track of users’ activity and weight and also providesmotivational feedback and practical advice, suchas encouraging individuals to increase daily activity by a particular amount or decrease caloric intake. It works to ensure that users are not only getting enough of the right types of exercise, but also eating healthy. The online component calculates personalized daily activity goals in order to help users reach their goal weight, and then maintain it. Polar Balance’s Weight Loss Speedometer shows users all the key details of their weight loss journey.

The heart of Polar Balance is the Weight Loss Speedometer in Polar Flow. At one glance, users can see how quickly they are losing or gaining weight, and whether they should eat less or be more active. Polar Balance eliminates the need forcomplicated food diaries or calorie intake estimations because it takes into account users’ 24/7 activity and weight trends. Users simply need to reach their daily activity goals and maintain a steady, healthy diet. Furthermore, because Polar Flow tailors activity goals to an individual’s needs, Polar fitness trackers help provide appropriate motivation and guidance to keep users on track.

“Measuring body functions comes naturally to Polar, so tapping into weight management is a natural next step for us,” explains Jukka Jaatinen, Director, New Business Areas from Polar. “We’ve combined our existing technology and know-how with the weight management concept to come up with a unique solution. Polar Balance is motivating and easy to use –for losing and maintaining weight. We want to give our users the best possible tools to help them achieve and maintain a healthy and balanced lifestyle.”

The Polar Balance system communicates via Bluetooth® Smart technology. Polar Balance users can track their daily activity with a Polar wearable fitness product such as Polar Loop, Loop 2, Loop Crystal, M400and V800. A360compatibility is coming soon.

The Polar Balance smart scale can also be used as a stand-alone scale. The scale is a family solution that can be used by up to 10 people. After purchasing the scale, you can use Polar Balance free of charge.