As nearly 2,000 of the world’s top Ironman athletes checked their bikes at Kailua Pier, dozens of tri industry players tallied bikes and components for the annual litmus test of buying trends. The annual count gives the triathlon industry a scope of what the sport’s best athletes are buying and an idea of who will be the major players for the next few years.

After over five hours of counting, Cervelo once again dominated the count, but others are closing the gap.

****When referring to the below count please attribute all data to Lavamagazine.com.***** 

Bikes

Cervelo – 488

Trek – 220

Specialized – 209

Felt – 115

Scott – 91

Quintana Roo – 80

Cannondale – 79

Argon 18 – 72

BMC – 68

Giant – 66

Kuota – 53

Ceepo – 52

Orbea – 42

Kestrel – 39

Look – 26

Guru – 23

Canyon – 18

Stevens – 17

Fuji – 16

Planet X – 16

Wilier – 13

Blue – 11

Avanti – 11

Swift – 11

Boardman – 10

Parlee – 10

Serotta – 9

Cube – 9

Simplon – 9

Ridley – 8

Colnago – 7

Cucuma – 6

Merida – 6

Focus – 5

BH – 5

Airstream – 5

Pinarello – 5

Litespeed – 5

Azzurri – 5

Louis Garneau – 4

Storck – 4

Isaac – 4

Beyond – 4

Author – 3

Jamis – 3

Devinci – 3

Carrera – 2

Scrane – 2

Blackhawk – 2

Cheetah – 2

Calfee – 2

Principia – 2

Cycpro – 2

Neil Pryde – 2

Turbo – 2

Time – 2

Apollo – 2

Teschner – 1

Dimond – 1

De Rosa – 1

Elite – 1

Griffin – 1

Merlin – 1

Seven – 1

Gios – 1

Softride – 1

Masi – 1

Pearson – 1

Stockli – 1

Alchemy – 1

Attack – 1

Butler – 1

C-level – 1

Dalkai – 1

Haibike – 1

Corratec – 1

Oppy – 1

Basso – 1

Tagglia – 1

Tomaso – 1

Centurion – 1

Vinel – 1

Dedaccai – 1

First – 1

Ribble – 1

Grigio – 1

Erox – 1

Chaka – 1

Merckx – 1

DBR – 1

SUP – 1

Cell – 1

Nakamura – 1

 

Integrated front end – 567

Non-integrated front  –  1451

 

Wheels (Individual)

Zipp – 2041

Mavic – 267

HED – 251

Reynolds – 143

Bontrager – 130

Other – 126

Shimano – 108

ENVE – 104

Xentis – 88

Campagnolo – 80

FFWD – 52

Easton – 50

Lightweight – 42

SRAM – 34

Planet X – 34

DT Swiss – 46

Flo – 28

Corima – 25

Profile Design – 25

Roval – 21

Rolf – 23

American Classic – 17

Cyclops – 17

Oval – 16

Stevens – 14

Flashpoint – 13

3T – 12

Giant – 10

Vision – 8

Nimble – 8

Spinergy – 8

Gray – 8

AX Lightness – 6

Felt – 6

Ceepo – 4

Token – 4

Ritchey – 4

Blackwell – 3

Mercury – 2

Edco – 2

Cane Creek – 2

Real Design – 2

Syncros – 2

Stans – 2

Cole – 2

Mad Fiber – 2

Gravity 0 – 2

Energy Lab – 2

 

Front Hydration

Profile Design – 601

X-Lab – 242

Zip Ties – 154

Torhans – 81

Integrated – 48

Speedfil – 71

Jetstream – 16

Nathan – 8

Elite – 7

Other – 4

Shimano – 3

 

Rear Hydration

X-Lab – 683

Profile Design – 155

Other – 80

Zip Ties – 49

Speedfil – 28

Integrated – 26

Beaker Concepts – 26

Minoura – 26

Bontrager – 23

Tacx – 17

Shimano – 6

Cobb Cycling – 3

 

Frame Hydration

Integrated – 63

Speedfil – 51

X-Lab – 5

Profile Design – 2

Torhans – 3

Bontrager – 2

 

Saddles

ISM – 517

Fi:zi’k – 454

Specialized – 244

Selle Italia – 208

Cobb Cycling – 181

OEM – 80

Prologo – 79

Bontrager – 60

Other – 42

SMP – 40

Profile – 40

San Marco – 38

Terry – 25

Dash – 18

Vision – 13

Serfas – 7

Shimano PRO – 7

Velo – 5

SQ Lab – 4

WTB – 4

Planet X – 4

Koobi – 3

Ritchey – 2

Blackwell – 1

Selle Royal – 1

Wellgo – 1

Forte – 1

Sport Tour – 1

Louis Garneau – 1

Token – 1

 

Pedals

LOOK – 815

Shimano – 695

Speedplay – 406

Time – 91

Other – 29

Garmin – 23 (Vector power meter pedal)

Keywin – 20

Campy – 2

Mavic – 7

Crank Brothers – 1

Polar – 1

 

Helmets

Rudy Project – 654

Giro – 418

Specialized – 141

Louis Garneau – 138

Lazer – 84

Bell – 66

Kask – 39

Met – 28

Casco – 27

Ekoi – 18

Scott – 16

Spiuk – 15

Limar – 12

LAS – 11

OGK – 6

Other – 6

Bontrager – 5

Uvex – 4

Poc – 4

BBB – 2

Catlike – 2

Cartoni – 2

Seler – 2

Giant – 2

Cali – 1

 

Components

Shimano – 1,490

SRAM – 537

Campagnolo – 34

Other – 2

Power Meters 

Quarq – 280

SRM – 155

Powertap – 137

Power2Max – 78

Garmin – 23

Stages Cycling – 19

Rotor – 16

Look – 2

Polar – 2

 

Aerobars

Profile Design – 552

Vision – 290

3T – 281

Bontrager – 210

Zipp – 120

Specialized – 115

Shimano PRO – 71

Easton – 62

Felt Devox – 62

Syntace – 57

Argon 18 – 52

Giant – 51

Other – 47

Blue – 51

HED – 27

Oval – 27

Deda – 16

Planet X – 14

Ritchey – 6

USE – 4

ENVE – 4

Drop bars – 4

CKT – 4

Xentis – 3

Storck – 2

ITM – 2

 

Misc.

Integrated front brakes – 398

Integrated tool boxes – 167

Integrated extensions (i.e. not clip-on system) – 508

650c wheels – 88

Coach (yes/no)

Yes – 1,075 (57%)

No – 811 (43%)