COLORADO SPRINGS, Colo. – USA Triathlon and Gatorade today announced that the two multisport industry leaders have agreed to a three-year deal that enhances and expands Gatorade’s position as a Gold-Level partner and the official sports beverage of USA Triathlon through 2012. Gatorade is the longest-tenured corporate sponsor in the history of USA Triathlon, with the relationship dating back more than 10 years.
 
In addition to providing product for each of USA Triathlon’s national championship events, Gatorade will supply G Series Pro Endurance Formula and merchandise annually to a maximum of 85 USA Triathlon-sanctioned events managed by USA Triathlon-certified race directors, including regional championships and qualifier events.
 
Race directors wishing to participate in the Gatorade program are encouraged to apply through USA Triathlon. Visit USA Triathlon’s Race Director Toolbox for more information on the program.
 
Additionally, Gatorade will deliver product for various USA Triathlon camps and clinics across the country, the U.S. National Team Program, Team USA age-group athletes and USA Paratriathlon camps and clinics.
 
“Gatorade is an iconic brand in the sports world and has been a valuable partner with USA Triathlon over the past decade,” said Chuck Menke, USA Triathlon Marketing & Communications Director. “We are thrilled to continue our relationship through this renewed agreement, as it not only supports USA Triathlon’s national events and teams, but also offers valuable resources to our certified race directors, who represent the backbone of our sport.”
 
“Being the USA Triathlon’s longest-tenured corporate sponsor is a great source of pride for The Gatorade Company,” said Jen Storms, Senior Vice President of Sports Marketing for Gatorade. “Gatorade is dedicated to fueling the growth of the sport and the performance of triathletes by meeting their sports nutrition needs before, during and after workouts and competitions. This announcement demonstrates Gatorade’s on-going commitment to not only see our partnership with USA Triathlon continue but continue to grow as well.”