En Banc, a lifestyle clothing brand fusing high-fashion menswear with athletic influences launched its maiden line on June 8, 2013. The company produces clothing that embodies fit, aesthetic, movement, and quality – designed for the balanced individual who demands sharp- looking, functional menswear, and caters to his athletic physique. En Banc’s President and Founder, Jeff M. Nett, saw that current menswear brands were too fashion-centric, and not focused on the end customer – the balanced, yin/yang individual. To En Banc, the yin/yang balance is a lifestyle on its own and needs to be properly served.
“I grew up loving lifestyle brands like Billabong, and the movies they produced that showcased some of the world’s best surfers, including: Luke Egan, Mark Occhilupo and Andy Irons. I wanted our brand to have a similar lifestyle twist, but instead of catering to athletes only, I wanted to cater to professionals – like doctors, lawyers and business professionals, who balance their lives with sport – like surfing, triathlete competition and tennis,” says Mr. Nett.
En Banc’s brand ambassador is Craig “Crowie” Alexander, a five-time Ironman world champion, and considered by many to be the best male triathlete of all time. In August 2012, Esquire Magazine ranked him #24 in the world as the “Best Athlete Right Now.” His loyal fans consist of athletic, working professionals, whom En Banc is targeting as the ideal demographic to purchase their high-end, lifestyle-driven menswear. “This makes Crowie an ideal individual to champion the En Banc brand,” said Mr. Nett.
En Banc’s recently launched limited edition “Crowie Collection,” is available for pre-order at www.enbancltd.com. En Banc’s dominant retail sales strategy will entail selling the “Crowie Collection” into select men’s boutique and department stores within the continental United States and select markets abroad. Recently in Australia, high-level media and customer interest in the brand has spiked, largely driven by Crowie’s social media efforts. Because of that, Mr. Nett sees Australian department stores as viable options for En Banc’s first International sales efforts in the coming months. Naturally, a successful launch in the U.S. and Australia will open the door for additional retail sales in alternate countries by late 2014.
F.A.M.Q. is an acronym Mr. Nett developed to easily showcase the design principles of En Banc garments and how he sees the company differentiating itself from the competition. Nett states, “Fit signifies a more European, athletic cut… Aesthetic in our clothing comes from influences derived from sport and profession… Movement is created with the use of innovative materials and fabrics that caters to the individual who is always performing… and Quality is the intense attention to detail and top-shelf craftsmanship that goes into the design and fabrication of our garments.” The Stringer, one of the company’s “True Sport Jackets,” takes influences from a surfboard stringer – a long wooden strip that runs through the middle of the surfboard to create strength. This influence is visible in the Stringer jacket as seen by its beautifully stitched line detail running horizontally around the chest and back of the garment. “The jacket has a casualaesthetic with its one-button closure and no lapel, and can be worn with a designer tee and jeans… perfect for an easy-going night out on the town,” according to Mr. Nett.
En Banc is looking towards future seasons with its expanded, lifestyle influenced designs. Its designer, Marko Guillen, already has designs for Spring/Summer 2014 and Fall/Winter 2014 collections. The company has plans to develop unique videos and photo shoots with Craig “Crowie” Alexander and will be showcasing them through multiple media channels. Sponsoring additional athletes – and even artists, is also in Mr. Nett’s plans as future funding comes on line.
For more information on En Banc, including investment opportunities, please visit www.enbancltd.com, or e-mail En Banc’s President and Founder, Jeff M. Nett at firstname.lastname@example.org.