IRONMAN announced today the acquisitions of Kraichgau Sports Promotion UG and Challenge Rügen Sports Promotion UG, which includes the additions of a half-distance triathlon and 5150 triathlon in Kraichgau and the new IRONMAN 70.3 Ruegen triathlon to IRONMAN’s European schedule.

The half-distance triathlon in Kraichgau, which has operated as Challenge Kraichgau, is scheduled for June 15, 2014. The IRONMAN 70.3 Ruegen triathlon will take place on September 14, 2014 with registration opening on November 15, 2013.

At the same time, IRONMAN announced the addition of Björn Steinmetz as its new Managing Director, Germany. Steinmetz was part of Kraichgau Sports Promotion UG and was the co-founder and race director of the race in Kraichgau. He will now oversee all German-based races including the IRONMAN European Championship in Frankfurt am Main, the IRONMAN 70.3 European Championship in Wiesbaden and the newly announced races.

Steinmetz has been the president of the Triathlon Federation of the State of Baden-Württemberg and the spokesperson for all regional triathlon associations within the German Federal Triathlon Association (DTU). The father of two children, he has been a triathlete since the mid-90’s and has finished ten full-distance races, including two IRONMAN World Championship events in Kailua-Kona, Hawai’i.

“My approach was always to organize a race for triathletes by triathletes. IRONMAN is a great opportunity to lift our Kraichgau races to the next level,” says Steinmetz.

“Björn adds a huge amount of know-how to our team and I am extremely excited to have him on board.  He’s the type of person that won’t compromise when it comes to race quality and athlete satisfaction, and I am very much looking forward to working with him and his team,” adds Thomas Dieckhoff, Chief Executive Officer IRONMAN Europe, Middle East and Africa. Steinmetz succeeds Kai Walter, who was promoted to Chief Operating Officer IRONMAN Europe, Middle East and Africa earlier this year.