The Broomfield, Colo.-based company has a few changes. It has decided to step away from doing run footwear, but is still investing in the cycling footwear space. With that, their engineering team revamped the Tri Fly triathlon shoe.

And it’s not just any update. In a move we haven’t seen from any other footwear brands, Pearl Izumi has done away with the Strobel board, the cardboard board that serves as the buffer between your removable sock liner and the actual carbon fiber sole).

The change drops 2mm of stack from the shoe, and puts the foot that much closer to the actual carbon sole. Without the cardboard board in the way, it makes for a more direct transfer of power to the pedal.


The Tri Fly Elite will also feature a three-layer seamless upper, a replaceable heel tab and three-bolt cleat slots that add 10mm of aft length, allowing for 10mm of more rearward cleat placement. It’ll price at $225.