For the second year in a row, Quintana Roo (QR) will partner with Infinit Nutrition to give away a new 2011 CD0.1 frameset at midnight on January 1, 2011. The giveaway is part of a holiday promotion in which one lucky winner will be chosen and contacted by Infinit Nutrition CEO, Michael Folan. The CD0.1 is praised by industry media as “the most innovative in the last decade from any
Peter Hurley, CEO of American Bicycle Group’s QR, praises the promotion for its consumer focus. He states, “Promotions like this are great to be a part of because they excite consumers and drive traffic to our dealers. It is a win-win situation for all involved. Additionally, the cross-marketing partnership with Infinit gets our products in front of an audience that may not necessarily be very familiar with QR’s dealer network.”
Named for the low coefficient of drag in the wind tunnel, the CD0.1 uses QR’s premier Shift Technology for aerodynamic advantage in triathlon and is priced at $2600. The CD0.1 frameset includes the high modulus carbon frame, aero carbon fork, headset, and
front and rear brakesets. At the completion of the contest, the winner will visit his nearest local QR dealer to choose the appropriate size, get a photo taken for the QR blog, and get a free bag of Infinit customized nutrition.