First Endurance is partnering with six-time Hawaii Ironman World champion Mark Allen for 2015.  MarkAllenCoaching was founded by Mark Allen, six-time Hawaii Ironman World Champion, coach, award-winning author, and motivational speaker. He applies his 20+ years of coaching knowledge, experience, and success to help athletes to reach their highest potential and gain the most from their triathlon journey.

“We are very pleased to partner with Mark Allen.  Through the 2014 season First Endurance established a relationship with Mark Allen and his athletes.  Mark Allen has a long and deep knowledge base on all items critical to endurance training including nutrition.  His input is critical to the launch of our new 2015 products.’ says Robert Kunz VP of Science and Technology at First Endurance.  ‘This alliance will allow First Endurance to tap into an amazing group of athletes lead by one of the World Leaders in endurance training.”

“I had an opportunity to work with the First Endurance team over the summer and was able to test the EFS-Pro drink prototype.” says Mark Allen. “And I can tell you that it’s the holy grail of endurance fueling products.”