by Kristin Mayer

One of the things I love about being an athletic woman is that we can be strong and feminine at the same time. There is nothing better than seeing a woman kick ass in an event, and then eight hours later see her pull on her wedges and a sexy dress and chat it up at the awards dinner. There are too many women who don’t know how to transition from the race course to the podium or dinner table.

I spend my days designing custom race kits for you ladies, and I know you care about what you’re wearing when you toe the start line. Listen up girls: It’s time to put effort into what happens when the race is over. I know you’re tired, but please leave the plastic flip-flops and race finisher T-shirts at home.

The men have it easy. They pull on a T-shirt, plaid shorts, retro tennies and are good to go. On the other hand, us ladies need to put a little more thought and effort into the transition or we start looking like a bunch of dudes. The good news is that we have loads of options. Hair styles and colors, skirts, pants, halters, tanks, shift dresses, maxis, harem pants, jeggings, tunics … the list goes on and on. Have fun with it!

To help with the transition, I’ve put together some simple tips for pulling it together, even if you think don’t have a sense of style: Put on a little make-up. Yes, for real. Don’t know what you’re doing? A little eyeliner and mascara will help add some sparkle to your eyes.

A sheer, tinted lip gloss keeps it natural but makes your lips look more full. Try 1) Rimmel Extra Super Lash Mascara, Black-Black, $3.59 paired with 2) Urban Decay 24/7 Glide-On Eye Pencil, $19.00 ( and 3) Philosophy Lip Shine (my fave is Vanilla Birthday Cake), $10.00 at

When it comes to clothing, black always works. A simple black dress instantly makes you look polished. Make it something that flatters that bod you’ve worked so hard to achieve. Simple, yet chic: 4) Patagonia Iliana Halter Dress, ($65.00, Into color and/or at a warm weather destination race? Then go for something bold like the 5) Tbags Los Angeles Printed Halter Maxi Dress, ($203.00, When it’s a little cooler out, opt for some 6) Rag & Bone skinny wonderland jeans (yes, you can pull them off), ($198.00, paired with a basic T, then layered with 7) Xanna Scarf Cardigan by Diane von Furstenberg ($405 I love to pair skinny jeans with a short boot like 8) Frye’s Corby Side Zip ($298,

Shoes. If you can’t wear a heel and are a flip-flop kind of girl, then try a fun color or something with a little bling on the straps. If you want to go for something more daring, try a wedge. They’re all the rage these days and are easier to walk in than a traditional heel. Try 9) Havianas Slim Season ($26.00,, or 10) Toms Sofie Women’s Strappy Wedges ($69.00,

Add some bling. Pull on a colorful wrap bracelet or chunky necklace in a contrasting color for some fun. 11) Zad 26” Color Wrap Bracelet ($22 from, 12) Three-strands Turquoise Bead Necklace, ($89.99, Don’t know what to do with your hair? If you can’t deal with blowing it out, add some glossing cream and pull it back into a low ponytail or bun. Try parting it a different way to change things up. Or, put on a colorful headband. 13) Oscar Blandi Pronto Instant Glossing Cream ($11.00,, 14) Lululemon Luon Headband ($12.00,

Whatever you decide, please, I beg of you—leave the running shorts and race T’s behind. Nobody said you can’t be both badass and beautiful.


Kristin Mayer, a.k.a. Betty, designs sick custom race kits and gear. Check out her line at To learn more about what makes her tick—and her style both on and off the race coursevisit