The elegant maritime resort town of St Andrews in New Brunswick, Canada is the latest venue to be announced as part of the rapidly growing Challenge Family global series of long distance triathlons. The inaugural Kingsbrae Garden Challenge St Andrews will take place on 6 July 2014 and marks Challenge Family’s first half distance triathlon in North America.

“We’re delighted to work with a local team who already has a proven history in our sport and even more importantly who shares the same ethos as Challenge Family with a strong focus on athlete experience,” said Kathrin Walchshöfer, Challenge Family CEO. “St Andrews is one of New Brunswick’s premier holiday destinations and its close proximity to the major centres of Montreal and Boston in the USA ensure this will be a popular race on Canada’s east coast”

Organisers of the existing TRI St Andrews event will now deliver the new Kingsbrae Garden Challenge St Andrew which will feature a 1.9km swim, 90km bike and 21km run over a course that takes in the highlights of the historic region.

Scott Bevington, Challenge St Andrews race manager, said as well as providing an outstanding race experience on North America’s East Coast, Challenge St Andrews also provided a perfect build-up opportunity for athletes training for Challenge Penticton.

“The course is memorable for so many reasons,” he said. “The amazing New Brunswick scenery and history, it’s intensity, the opportunity for spectators to be involved with the athletes throughout plus a finish in the heart of the town. We have no doubt this will become an iconic race for the region. We also look forward to working with our sister race in Penticton on building a whole new triathlon experience for athletes in Canada and the USA.”

Four time world champion, Chris “Macca” McCormack has been following Challenge Family’s growth with interest. “It’s great to see another Challenge race added to the Canadian triathlon calendar.” He said. “I’m heading to Challenge Penticton this August and am super excited to see this historic race return to its true values. I have no doubt that Challenge St Andrews will deliver just as memorable experience over the half distance and I look forward to checking the course out as I’ve heard it’s stunning, with a tough bike and a really varied run.”

Athletes will start and finish their race at the iconic St Andrews landmark, Algonquin Resort, in the heart of the town. The saltwater swim course is in the warm, protected waters of Katy’s Cove, despite the close proximity to the frigid waters found in the Bay of Fundy.

The spectacular bike course follows the highway out of St. Andrews towards historic St. Croix Island and features fast-flowing roads with a few rolling and challenging hills along the way.  The views of the Bay of Fundy are spectacular as you look across the river to the State of Maine in the United States.

The two lap run course will take athletes through all of the major historic sites within the town of St. Andrews including the magnificent championship Algonquin Golf course, the historic Block House cannons, the saltwater marshes and the stunning Kingsbrae Garden. The final stretch will be up hill where athletes will run through the Algonquin Resort property, and under the hotel archway to complete lap one.

Registration for Challenge St. Andrews will open at on Friday 5 July.

The Challenge Family celebrates the sport of triathlon through its global series of long distance events and festivals that are changing the face of long distance racing around the world with its focus on athlete experience. Featuring spectacular courses in iconic destinations, Challenge Family events focus on delivering the race of a lifetime to every athlete, and creating a memorable spectator experience that captures all the excitement and emotion of this inspirational sport. The Challenge Family series currently features 20 events around the world including the world’s largest long distance triathlon, Challenge Roth in Germany. Other Challenge Family races take place in Germany, Holland, Austria, Canada, UK, France, Spain, Italy, Australia, New Zealand, Thailand and Taiwan.