Challenge Family is thrilled to announce Profile Design as the Official Bike Course Sponsor of four of the brand’s races in the Americas region. The multi-year partnership builds on the success of a 2014 relationship and is now expanded to include Challenge Knoxville, Challenge Atlantic City, Challenge Rancho Cordova and Challenge Florida.
“Challenge Family hosts an extraordinary experience at each event on the calendar. Each venue brings a celebratory feel to the sport of triathlon, providing a memorable and captivating platform to bond with our athletes–the very people that truly bring our brand to life,â€ said Larissa Lewis, Marketing Manager with Profile Design. “We kicked off our FreeSpeed program at Challenge Atlantic City last year, offering free race day demos of our TwentyFour Series wheels. We are excited to support even more athletes in 2015 with the knowledge, tools and equipment needed to perform their fastest on the bike.â€
The relationship will be highlighted by a wheel demo program wherein athletes will have the opportunity to test Profile Design’s advanced race wheel technology throughout race week and during the heat of competition. Additionally, the Challenge Triathlon Team of ambassador athletes will enjoy the chance to train and race with Profile Design products.
“Profile Design was a valuable partner in 2014 and we’re looking forward to expanding our commitment with them to include more events and more chance for connection with our athletes,â€ said Eric Opdyke, Operations Director for Challenge Family Americas. “It’s a priority for Challenge Family to provide the best possible experience for our participants, and the quality and heritage of Profile Design ensures we’re doing exactly that.â€