IRONMAN®, the most prestigious event series in the sport of triathlon, announced today that BullFrog® is the new Official Sunscreen of the IRONMAN® U.S. Series and of each of the 11 individual IRONMAN® events to be held in the U.S. during the 2014 season.

BullFrog is one of the iconic sunscreen brands proudly made in Cocoa, Florida, by Sun & Skin Care Research, LLC (SSCR) and will be provided to all athletes at the events.

“IRONMAN is pleased to join forces with BullFrog and a fellow Florida company, Sun & Skin Care Research,” said Andrew Messick, Chief Executive Officer of IRONMAN. “Proper sun protection in and out of water is a crucial element of our sport and we are excited to team with BullFrog to provide our athletes with trusted and proven protection that will keep up with their needs.”

SSCR EVP and Acting CEO Tom Nestor said: “We are excited to have IRONMAN as a partner across eleven events in the ultimate competition, the IRONMAN U.S. Series. From Miami to Malibu and everywhere in between, triathletes and anyone who loves the outdoors will discover that BullFrog was created for ultimate performance and protection.”

BullFrog will support IRONMAN events across the U.S. beginning with Memorial Hermann® IRONMAN Texas on May 17, 2014.

“IRONMAN is a natural fit for BullFrog,” SSCR VP, Marketing Valda Coryat added. “That’s because BullFrog can be used everywhere the athletes swim, bike and run. BullFrog is engineered to stay put … in and out of the water.”

As an official sponsor, BullFrog will have a tent at the IRONMAN Expo Village, where the brand will distribute sunscreen samples and provide education on sun protection. BullFrog will have a visual presence along the race course and prominent exposure at the finish-line chute. BullFrog Sunscreen Stations will also be set up along the course, enabling athletes to apply sunscreen at transition points during the race.

BullFrog will participate in the following IRONMAN U.S. Series events:

 

                                   Event Location Date
Memorial Hermann IRONMAN® Texas The Woodlands, Texas May 17, 2014
IRONMAN® Coeur d’Alene Coeur d’Alene, Idaho June 29, 2014
IRONMAN® Lake Placid Lake Placid, New York July 27, 2014
IRONMAN® Boulder Boulder, Colorado August 3, 2014
IRONMAN® Louisville presented by Norton Sports Health Louisville, Kentucky August 24, 2014
IRONMAN® Wisconsin Madison, Wisconsin September 7, 2014
IRONMAN® Lake Tahoe Lake Tahoe, California September 21, 2014
IRONMAN® Chattanooga benefitting the Crohn’s & Colitis Foundation of America Chattanooga, Tennessee September 28, 2014
IRONMAN® World Championship Kailua-Kona, Hawai’i October 11, 2014
IRONMAN® Florida Panama City Beach, Florida November 1, 2014
IRONMAN® Arizona Tempe, Arizona November 16, 2014

 

Contact for BullFrog:  Fred IannottiKalligeros Communications  (802) 318-5531 / fiannotti@kalligeros.com  Contact for IRONMAN:  Ellie Seifert(813) 868-5914 ellie.seifert@ironman.com 

About IRONMAN

The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, IRONMAN has grown from a single race to a global sensation with more than 190 events across five unique brands: IRONMAN®, IRONMAN 70.3®, 5150â„¢ Triathlon Series, Iron Girl® and IRONKIDS®. For more information, visitwww.ironman.com.