IRONMAN®, the most prestigious event series in the sport of triathlon, announced today that BullFrog® is the new Official Sunscreen of the IRONMAN® U.S. Series and of each of the 11 individual IRONMAN® events to be held in the U.S. during the 2014 season.
“IRONMAN is pleased to join forces with BullFrog and a fellow Florida company, Sun & Skin Care Research,” said Andrew Messick, Chief Executive Officer of IRONMAN. “Proper sun protection in and out of water is a crucial element of our sport and we are excited to team with BullFrog to provide our athletes with trusted and proven protection that will keep up with their needs.”
SSCR EVP and Acting CEO Tom Nestor said: “We are excited to have IRONMAN as a partner across eleven events in the ultimate competition, the IRONMAN U.S. Series. From Miami to Malibu and everywhere in between, triathletes and anyone who loves the outdoors will discover that BullFrog was created for ultimate performance and protection.”
BullFrog will support IRONMAN events across the U.S. beginning with Memorial Hermann® IRONMAN Texas on May 17, 2014.
“IRONMAN is a natural fit for BullFrog,” SSCR VP, Marketing Valda Coryat added. “That’s because BullFrog can be used everywhere the athletes swim, bike and run. BullFrog is engineered to stay put … in and out of the water.”
As an official sponsor, BullFrog will have a tent at the IRONMAN Expo Village, where the brand will distribute sunscreen samples and provide education on sun protection. BullFrog will have a visual presence along the race course and prominent exposure at the finish-line chute. BullFrog Sunscreen Stations will also be set up along the course, enabling athletes to apply sunscreen at transition points during the race.
BullFrog will participate in the following IRONMAN U.S. Series events:
|Memorial Hermann IRONMAN® Texas||The Woodlands, Texas||May 17, 2014|
|IRONMAN® Coeur d’Alene||Coeur d’Alene, Idaho||June 29, 2014|
|IRONMAN® Lake Placid||Lake Placid, New York||July 27, 2014|
|IRONMAN® Boulder||Boulder, Colorado||August 3, 2014|
|IRONMAN® Louisville presented by Norton Sports Health||Louisville, Kentucky||August 24, 2014|
|IRONMAN® Wisconsin||Madison, Wisconsin||September 7, 2014|
|IRONMAN® Lake Tahoe||Lake Tahoe, California||September 21, 2014|
|IRONMAN® Chattanooga benefitting the Crohn’s & Colitis Foundation of America||Chattanooga, Tennessee||September 28, 2014|
|IRONMAN® World Championship||Kailua-Kona, Hawai’i||October 11, 2014|
|IRONMAN® Florida||Panama City Beach, Florida||November 1, 2014|
|IRONMAN® Arizona||Tempe, Arizona||November 16, 2014|
|Contact for BullFrog: Fred IannottiKalligeros Communications (802) 318-5531 / firstname.lastname@example.org||Contact for IRONMAN: Ellie Seifert(813) 868-5914 email@example.com|
The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, IRONMAN has grown from a single race to a global sensation with more than 190 events across five unique brands: IRONMAN®, IRONMAN 70.3®, 5150™ Triathlon Series, Iron Girl® and IRONKIDS®. For more information, visitwww.ironman.com.