BURNABY, BC – November 19, 2012 – Brendan Brazier, vegan former professional Ironman triathlete and formulator of Vega products, is launching Thrive Forward, a free, personalized, interactive guide to using clean, plant-based nutrition to feel your absolute best. Thrive Forward is a new-and-improved version of Brendan’s popular Thrive in 30 program which had over 70,000 participants. A simple, yet comprehensive online series of customizable lessons, recipes and challenges, Thrive Forward is built on the tenets of Brendan’s best-selling Thrive book series and is supported by Vega, the leading plant-based, natural health and performance products company. Open pre-registration for participants begins on November 19, 2012, and the program will officially go live on January 3, 2013. Those who pre-register will also receive a complimentary e-book packed with healthy tips, a printable assessment journal and a smoothie recipe.

Designed to build a foundation of knowledge for eating healthier, and ultimately, for feeling better over the long term, Thrive Forward addresses the leading health concerns of North Americans. Starting with a foundation in clean eating, Thrive Forward provides simple, sustainable ways to enhance energy, stress, sleep, mood, digestion, anti-aging, immune function, and maintain an optimal weight. Thrive Forward supplies downloadable, sharable content including videos, infographics, charts, recipes and shopping lists to make a plant-based approach to wellness, accessible as well as enjoyable.

“Making a commitment to healthier living doesn’t have to be daunting,” says Brendan Brazier. “We’ve worked to make Thrive Forward as simple and engaging as possible. Through each lesson, we empower participants to take small but meaningful actions that can make a positive change to their health immediately. Plus, built right into the program, there are so many new ways to share insights and progress with others embarking on the same journey.”

For more information or to pre-register, please visit www.thriveforward.com.

About Brendan Brazier

Brendan Brazier is a former professional Ironman triathlete and two-time Canadian 50km Ultra Marathon Champion. He is now a successful performance nutrition consultant, bestselling author of the Thrive book series and formulator of the award-winning line of plant-based Vega nutritional products.

Recognized as one of the world’s foremost authorities on plant-based nutrition, Brendan has dedicated his life to spreading the word about an ethical, environmentally-friendly, and healthy lifestyle through plant-based foods. Brendan currently works with elite athletes throughout North America, including athletes in the NFL, MLB, NHL, UFC, PGA and several Olympic athletes. For more information, please visit www.brendanbrazier.com.

About Vega

Since 2001, Vega (formerly Sequel Naturals) has established itself as the leader in the plant-based natural health and performance products industry. Formulated by Brendan Brazier, vegan, professional Ironman tri-athlete and best-selling author on plant-based nutrition, the Vega brand of nutritional products is internationally recognized. A sustainability-focused company, Vega provides purpose-driven products for people everywhere. Good for your body and the planet, Vega is the clean, plant-based choice to fuel your healthy, active lifestyle—without compromise. For more information, please visit www.myvega.com, join Vega on Facebook atwww.facebook.com/vegafanpage and on Twitter @VegaTeam.