Bonk Breaker®, creator of fresh and delicious real food energy bars, renews its long-term partnership as the Official Energy Bar of IRONMAN® for the third consecutive year. The relationship, which includes IRONMAN®,IRONMAN® 70.3® and 5150™ triathlon events in the United States, expands to the Asia-Pacific region in 2014 with the addition of select IRONMAN® events in Australia and New Zealand.
“We’re proud to fuel athletes in the most intense crucible of competition in the world for the third year running,” said Chris Frank, Chairman and Co-CEO of Bonk Breaker®. Founder and Co-CEO Jason Winn added, “we’ve experienced an incredible level of support from the triathlon community, from casual enthusiasts and hungry spectators seeking a nutritious, great-tasting snack to champions of the sport–competitors in search of the best possible nutrition to sustain their extreme athletic efforts. It’s our mission to make sure every athlete out there–podium-topping pros as well as weekend warriors and active lifestyle parents and kids–is properly fueled with all-natural, real food bars made from quality ingredients they can trust.”
Bonk Breaker® crew members, in signature bright orange-clad style, will continue their tradition of creating a flurry of activity at IRONMAN® and IRONMAN® 70.3® races, sampling a range of Bonk Breaker® bar flavors, including nine energy bars and two high protein bars crafted from quality all-natural ingredients. These expo efforts will underscore the company’s on course support, providing on-the-go fuel for competitors at all distances of IRONMAN® events. Bonk Breaker® also proudly stands behind a roster of IRONMAN® and IRONMAN® 70.3 champions, including three-time world champion Mirinda “Rinny” Carfrae,Heather and Trevor Wurtele, Chris “Big Sexy” McDonald, Angela Naeth and Emma-Kate Lidbury, discerning competitors drawn to the brand’s top-quality products and premium flavors.
“Having Bonk Breaker® on board, first in the U.S. and now in Australia and New Zealand, is a huge win for the IRONMAN®series,” said Andrew Messick, CEO of World Triathlon Corporation. “It’s our aim to provide the best available products and services for our athletes, and we’re thrilled to partner with a company committed to quality nutrition.”
In addition to featuring delectable flavors such as Coconut Cashew and Almond Cherry Chunk, Bonk Breaker® bars are formulated fully gluten, dairy and soy free to address a number of food allergen and intolerance issues that frequently plague athletes. Originally created as a portable take on the traditional PB&J and available initially in the United States, the addition of IRONMAN® events in Australia and New Zealand serves to strengthen the company’s expansion worldwide. This growth in the Asia-Pacific market is supported by distribution partner FE Sports of Brisbane, a relationship also entering its third consecutive year.
“The Aussie and Kiwi markets are an intuitive fit for the vibe of our brand,” said Winn. “Anyone who has stopped by our booth knows that we’re a fun-loving team at heart–a team that happens to be hell-bent on spreading the message and flavor of fresh, real food fuel around the globe.”