As over 2,000 of the world’s top Ironman athletes checked their bikes at Kailua Pier, dozens of tri industry players tallied bikes and components for the annual litmus test of buying trends. The annual count gives the triathlon industry a scope of what the sport’s best athletes are buying and an idea of who will be the major players for the next few years.

****When referring to the below count please attribute all data to Lavamagazine.com.*****

 

Bikes

Cervelo – 522

Trek – 275

Specialized – 218

Felt – 153

Argon 18 – 101

BMC – 93

Scott – 88

Quintana Roo – 81

Cannondale – 76

Ceepo – 74

Giant – 54

Canyon – 51

Dimond – 33

Orbea – 31

Kuota – 28

Fuji – 23

Kestrel – 22

Planet X – 21

Guru – 20

LOOK – 15

Boardmann – 14

Cube – 13

Merida – 13

Ridley – 11

Blue – 11

Parlee – 11

Pinarello – 10

Serotta – 10

Focus – 9

Falco – 7

Garneau – 7

Willier – 7

Boma – 5

Ventum – 4

Litespeed – 4

Isaac – 4

Corratec – 4

BH – 4

Colnago – 4

Stevens – 3

Jamis – 3

Neilpryde – 3

Storck – 3

Cheetah – 2

Javelin – 2

Author – 2

Azzurri – 2

Diamond Back – 2

Simplon – 2

Softride – 2

Dolan – 2

Rose – 2

Valdora – 1

Aegis – 1

Beyond – 1

Airstream – 1

Alchemy – 1

Carrera – 1

Cipollini – 1

Colner – 1

Columbus – 1

Cucuma – 1

Dalkai – 1

DaVinci – 1

Swift – 1

Teschner – 1

Time – 1

Russ Denny – 1

Feska – 1

Anatomic – 1

Bottecchia – 1

BFour – 1

Pearson – 1

Oppy – 1

Merckx – 1

Lynskey – 1

Grigio – 1

Griffin – 1

Gios – 1

Wave – 1

Calfee – 1

 

Wheels (individual)

Zipp – 2006

ENVE – 308

Reynolds (carbon) – 237

Mavic (carbon) – 227

HED – 210

Bontrager – 171

Shimano Carbon – 106

Roval – 85

FLO – 80

Mavic (aluminum) – 75

FFWD – 64

Xentis – 61

Easton – 56

Lightweight – 50

Vision Carbon – 47

Profile Design – 47

Campagnolo – 46

Rolf – 37

Shimano aluminum – 35

Fulcrum – 35

SRAM – 27

Corima – 27

DT Swiss (carbon) – 26

American Classic – 12

3T – 12

Planet X – 11

Ceepo – 9

Token – 8

DT Swiss (aluminum) – 7

Knight – 6

Oval carbon – 6

Williams – 4

Giant – 4

Oval (aluminum) – 4

Pro-Lite – 4

Vision (aluminum) – 4

Spinergy – 3

Fulcrum (aluminum) – 3

Gisko – 3

Reynolds (aluminum) – 2

Orr – 2

Gravity Zero – 2

Rothar – 1

Nimble – 1

Gray – 1

FRS – 1

Hi-Fi – 1

Other/unbranded carbon – 411

Other/unbranded aluminum – 106

 

 Tires

Continental – 1,362

Vittoria – 179

Specialized – 151

Zipp – 114

Mavic – 98

Schwalbe – 86

Michelin – 73

Bontrager – 45

Challenge – 42

Veloflex – 36

Tufo – 27

Vredestein – 16

Hutchinson – 12

Kenda – 10

Felt – 8

Maxxis – 7

Panaracer – 5

Serfas – 4

CST – 3

FMB – 2

Clement – 2

Dugast – 1

Ritchey – 1

 

Drivetrain

Shimano – 1860

SRAM – 402

Campagnolo – 38

Vision – 6

  • Round 1941
  • Not round – 347

 

Saddles

ISM – 732

Fi:zi’k – 396

Specialized – 294

Cobb – 228

Selle Italia – 143

Bontrager – 134

Prologo – 80

SMP – 33

Selle San Marco – 27

Terry – 25

Dash – 24

Profile Design – 22

P.R.O – 16

Syncros – 15

Serfas – 7

Koobi – 4

Planet X – 3

Ritchey – 2

SQ Lab – 2

Token – 2

Vision – 2

WTB – 2

Forte – 2

Selle Royal – 1

Velo – 1

Fabric – 1

Ergon – 1

 

Front Hydration

Profile Design – 669

XLab – 402

Speedfil – 120

Torhans – 75

Integrated (stock) – 50

Zip ties – 47

Custom – 25

Zipp – 22

Shimano – 15

Jetstream – 8

Nathan – 6

Vision – 3

Elite – 3

Giant – 2

 

Rear Hydration

XLab – 696

Profile Design – 171

Integrated (stock) – 114

Tacx – 67

Zip ties – 36

Bontrager – 30

Speedfil – 23

Shimano – 22

Beaker Concepts – 15

Minoura – 14

Cobb – 8

Giant – 8

NeverReach – 1

 

Aero Frame Hydration

Integrated (stock) – 63

Speedfil – 45

XLab – 22

Elite – 6

Bontrager – 3

Specialized – 3

Profile Design – 2

Arundel – 1

 

Power Meters

Quarq – 289

Garmin – 222

Stages – 170

Power2Max – 126

SRM – 113

PowerTap – 78

Rotor – 45

Pioneer – 19

Polar – 3

 

Aerobars

Profile Design – 563

3T – 415

Bontrager – 256

Vision – 205

Specialized – 143

Zipp – 120

Felt Devox – 111

Argon 18 – 73

P.R.O. – 68

Giant – 42

Canyon – 33

Syntace – 29

Deda – 25

HED – 23

Oval Concepts – 15

ENVE – 13

Planet X – 13

Blue – 12

TriRig – 10

Ventum – 4

Storck – 2

Most – 1

USE – 1

Valdora – 1

Cheetah – 1

  • Integrated – 1367
  • Clip-on – 732

 

Pedals (pairs)

Shimano – 739

LOOK – 702

Speedplay – 387

Garmin Vector – 236

Time – 86

PowerTap – 13

Keywin – 12

Wellgo – 4

Polar – 2

Mavic – 1

Ritchey 1

Crank Brothers – 1

Other – 29

Swim Skins

Roka – 419

Blue 70 – 355

TYR – 299

Xterra – 247

Huub – 115

Sailfish – 114

Zoot – 89

Orca – 81

Aquasphere – 73

2XU – 38

Other/custom 153

 

Helmets

Rudy Project – 639

Giro – 369

Specialized – 257

Garneau – 135

Casco – 104

Kask – 92

Lazer – 67

Other – 61

Bell – 34

POC – 32

Bontrager – 31

Scott – 22

UVEX – 18

Ekoi – 14

MET – 13

Catlike – 13

LAS – 7

Limar – 6

Spiuk – 4

Giant – 3

OGK – 3

Cratoni – 2

BBB – 2

Alpina – 1

Compression Sleeves / Socks

Compressport 126
CEP 52
2XU 58
Skins 7
Zoot 7
BV Sport 7
Swiftwick 4
Zensah 1
McDavid 1
Sarl 1
Under Armour 1
X-bionic 1
110% 1
Endura 1
Other 9
Wearable GPS
Garmin 1493
Polar 88
Suunto 29
Timex 17
Tom Tom 16
Nike 3
Fitbit 2