What helps triathlete Mirinda Carfrae perform at her best everyday? Within her sleep lies the answer. SHEEX, makers of the world’s first performance bedding, is proud to announce a multi-year partnership with reigning Ironman World Champion Mirinda Carfrae.
A native of Queensland, Australia, Carfrae is a former basketball player who has risen quickly to the pinnacle of triathlon. In 2007, Carfrae earned her first World Championship crown in the Ironman 70.3 distance. Since then, Carfrae has won four Ironman 70.3 races each year in 2008, 2009 and 2010. She culminated her 2010 season by winning the Ironman World Championship and posted the fourth-fastest time ever recorded at the event (8:58:36), including a blazing run time of 2:53:32.
On a similar course of momentum, SHEEX began with two basketball stars who saw an opportunity to help people Sleep Better and Play Better for that 24/7 competitive edge. SHEEX Performance Sheets are a uniquely sexy-edgy-cool line of high-quality bedding, engineered to help athletes and others gain a competitive advantage by night – literally in their sleep – through better comfort and better sleep.
SHEEX was founded in 2007 by former University of South Carolina women’s basketball coaches Susan Walvius and Michelle Marciniak. Prior to coaching, Walvius starred as a player at Virginia Tech, while Marciniak played in the WNBA after leading the University of Tennessee to a national championship in 1996 playing for legendary coach Pat Summitt. Their experiences in athletics are what helped ignite the idea behind SHEEX.
“Michelle and I were inspired by the feel, breathability and quick-dry features of performance fabrics,” Walvius said. “Unlike soak-drenched cotton T-shirts and shorts, performance fabrics breathe better, wick moisture and stretch to move with your body. After two years of research and development, we learned that these advanced materials are able to create and maintain optimum conditions for deeper, more restorative sleep. In 2009, SHEEX Performance Sheets featuring SLEEP•FIT Technology went to market as the world’s first luxury bed sheets crafted from performance athletic fabrics.”
“I am thrilled to be working with a company that has innovative thinking and an exceptional product,” Carfrae said. “After a hard day’s workout, I am knackered and heavily rely on sleep to be ready to perform the next day. Not only do SHEEX keep me cool and comfortable in my sleep, but they are so soft and luxurious.”
Carfrae is the first endurance athlete to join an expanding roster of SHEEX Sleep Ambassadors that includes some of the world’s top athletes from the NFL, NBA, PGA and LPGA.
Learn more at www.sheex.com