As over 2,000 of the world’s top Ironman athletes checked their bikes at Kailua Pier, dozens of tri industry players tallied bikes and components for the annual litmus test of buying trends. The annual count gives the triathlon industry a scope of what the sport’s best athletes are buying and an idea of who will be the major players for the next few years.

****When referring to the below count please attribute all data to lavamagazine.com.*****

Bikes

Cervelo – 577

Trek – 261

Specialized – 209

Felt – 139

Argon 18 – 106

Scott – 106

BMC – 100

Quintana Roo – 89

Cannondale – 80

Giant – 70

Ceepo – 59

Dimond – 47

Canyon – 39

Fuji – 27

Orbea – 25

Kuota – 25

Ventum – 22

Planet X – 18

Boardman – 17

Stevens – 16

Kestrel – 12

Cube – 12

BH – 12

LOOK – 12

Parlee – 11

Garneau – 9

Pinarello – 8

Focus – 8

Swift – 8

Guru – 7

Simplon – 7

Merida – 6

Blue – 6

Colnago – 6

Airstream – 6

Litespeed – 5

Willier – 5

Storck – 4

Bianchi — 4

Isaac – 3

Cucuma – 3

Ridley – 2

Serotta – 2

Neil Pryde – 2

Teschner – 2

Diamondback – 2

Masi — 2

Corratec – 1

Jamis – 1

Cheetah – 1

Valdora – 1

Dalkai – 1

DaVinci – 1

Time – 1

Grigio – 1

Griffen – 1

Coure — 1

Freespeed — 1

Apex — 1

Avanti — 1

Basso — 1

Beyond — 1

Haibike — 1

Merlin — 1

Marinoni — 1

Razor — 1

Maehlon — 1

Klein — 1

KTM — 1

GBR — 1

Ribble — 1

Squad — 1

Starley — 1

Skorn — 1

Sarto — 1

Titanos —1

S-Light — 1

Scrane — 1

GRADE9 – 1

 

Wheels (individual)

Zipp – 1887

ENVE – 289

HED – 230

Reynolds– 215

Bontrager – 200

Mavic (carbon) – 147

Shimano (carbon) – 127

Roval – 120

FLO – 61

Profile Design – 60

Mavic (aluminum) – 57

Xentis – 53

Vision (carbon) – 52

Shimano (aluminum) – 49

FFWD – 46

Campagnolo – 40

Lightweight – 39

Knight – 36

Easton – 36

Swiss Side – 31

Giant – 30

Oval – 28

Planet X – 26

DT Swiss – 22

Corima – 22

Airstreem — 22

Edco — 22

Felt — 21

Pro-Lite – 17

Fulcrum – 16

3T – 14

Rolf – 14

SRAM – 12

Token – 10

Spinergy – 8

Gray – 6

Boyd — 6

Williams – 5

American Classic – 4

Mercury — 4

Syncros —3

Orr – 2

Cane Creek — 2

Cole —2

Flashpoint — 2

Ritchey — 2

Other/unbranded carbon – 324

Other/unbranded aluminum – 83

 

Drivetrain

Shimano – 1965

SRAM – 353

Campagnolo – 26

Vision – 3

  • Round Chainrings – 2,347
  • Oval Chainrings – 517

 

Saddles

ISM – 734

Fi:zi’k – 373

Specialized – 328

Cobb – 267

Bontrager – 140

Selle Italia – 130

Prologo – 83

SMP – 48

Dash – 27

Selle San Marco – 25

Profile Design – 22

Terry – 12

PRO – 11

Fabric – 7

Koobi – 6

Syncros — 5

SQ Lab – 5

Oval Concepts — 4

Serfas – 2

WTB – 2

Forte – 2

Planet X – 1

Vision – 1

Ergon — 1

Zipp — 1

Giant — 1

Oxygen — 1

Tioga — 1

Falcon — 1

Time — 1

Cosine — 1

Brooks — 1

 

Front Hydration

Profile Design – 597

XLab – 574

Integrated (stock) – 125

Speedfil – 102

Torhans – 91

Zipp – 45

Bontrager — 36

Jetstream – 15

Shimano PRO – 10

Vision – 5

Elite – 5

Nathan – 2

Specialized — 2

Podium Quest — 1

Other — 67

 

Rear Hydration

XLab – 756

Profile Design – 188

Tacx –76

Shimano PRO – 52

Fi:zi’k — 42

Bontrager –38

Speedfil – 32

Integrated (stock) – 31

Minoura – 22

Elite — 13

Cobb – 12

Beaker Concepts – 11

Giant – 9

Vision — 1

Other — 90

 

Aero Frame Hydration

Integrated (stock) – 52

Speedfil – 46

XLab – 40

Elite – 22

Torhans —13

Specialized – 11

Profile Design – 10

Bontrager – 3

Arundel – 2

 

Power Meters

Quarq – 303

Garmin – 228

Stages – 194

PowerTap – 175

Power2Max – 137

SRM – 107

Rotor – 89

Pioneer – 31

Polar – 4

LOOK — 3

Verve — 3

4iii — 3

Bpro — 2

 

Aerobars

3T – 433

Profile Design – 427

Bontrager – 244

Vision – 192

Specialized – 130

Zipp – 112

Felt Devox – 93

Argon 18 – 74

Giant – 52

PRO – 35

Canyon — 32

Easton — 29

HED – 24

Oval Concepts – 22

ENVE – 22

Syntace – 17

Deda – 17

TriRig — 11

Blue – 9

USE – 5

Ritchey — 5

LOOK — 1

Storck — 1

Xentis — 1

Dropbars — 17

Other — 233

 

Pedals (pairs)

Shimano – 735

LOOK – 730

Speedplay – 368

Garmin Vector – 228

PowerTap – 82

Mavic – 51

Time – 39

Keywin – 11

Crank Brothers – 3

 

Helmets

Rudy Project – 550

Giro – 438

Specialized – 280

Garneau – 124

Casco – 108

Kask – 101

Bontrager – 78

Lazer – 63

Bell – 62

POC – 39

Ekoi – 27

Catlike – 22

MET – 17

Smith — 15

UVEX – 15

Spiuk – 15

Kabuta — 14

Scott – 12

Bolle —12

Limar – 10

Giant – 8

Cratoni – 6

SH+ — 6

Mavic — 5

LAS – 5

Kali — 4

Cannondale — 3

BBB – 3

Giant LIVE — 3

Seluv — 3

Vitoria — 2

Matrix — 2

OGK – 1

Gray — 1

ZeroRH — 1

Azure — 1

Briko — 1

Northwave — 1

Suomy — 1

Salice — 1

Mizuno — 1

Avus — 1

Extreme — 1

Blade — 1

Ironman (Kuji) — 1

Other – 41

 

Watches

Garmin – 1673

Polar – 85

Suunto – 47

Tom Tom – 24

Timex – 16

Fitbit – 1

 

Compression

Compressport – 112

Cep – 52

2XU – 33

BV Sport – 16

Zensah – 9

Zoot – 9

Skins – 7

Sural – 2

X-Bionic – 2

Sigvaris – 1

Louis Garneau – 1

Mizuno – 1

Others (not branded) – 29