As over 2,000 of the world’s top Ironman athletes checked their bikes at Kailua Pier, dozens of tri industry players tallied bikes and components for the annual litmus test of buying trends. The annual count gives the triathlon industry a scope of what the sport’s best athletes are buying and an idea of who will be the major players for the next few years.

After over five hours of counting, Cervelo once again dominated the count, but others are closing the gap.

****When referring to the below count please attribute all data to Lavamagazine.com.***** 

Bikes

  • Cervelo – 490
  • Trek – 260
  • Specialized – 242
  • Felt – 129
  • Quintana Roo – 76
  • BMC – 76
  • Cannondale – 72
  • Ceepo – 72
  • Giant – 68
  • Scott – 66
  • Argon 18 – 61
  • Orbea – 47
  • Kuota – 24
  • Canyon – 24
  • Planet X – 22
  • Dimond – 21
  • Fuji – 20
  • Kestrel – 18
  • Guru – 18
  • Look – 14
  • Blue – 13
  • Wilier – 12
  • Pinarello – 11
  • Focus – 10
  • Cube – 9
  • Stevens – 9
  • BH – 8
  • Merida – 7
  • Litespeed – 7
  • Boardman – 7
  • Ridley – 6
  • Serotta – 6
  • Avanti – 5
  • Simplon – 4
  • Storck – 4
  • Colnago – 4
  • Falco – 4
  • Isaac – 4
  • Louis Garneau – 4
  • Valdora – 4
  • Teschner – 4
  • Chetah – 3
  • Javelin – 3
  • Bianchi – 3
  • Seven – 3
  • Swift – 3
  • Author – 2
  • Apollo – 2
  • Elite – 2
  • Voss – 2
  • Azzurri – 2
  • Fezzari – 2
  • Parlee – 2
  • Dolan – 1
  • Griffin – 1
  • Jamis – 1
  • Gir’s – 1
  • Vitus – 1
  • Scatante – 1
  • Cucuma – 1
  • Devinci – 1
  • Calfee – 1
  • Airstream – 1
  • Blackhawk – 1
  • Beyond Fabrication – 1
  • Lynskey – 1
  • Renovo Hardwood – 1
  • Principia – 1
  • Salsa – 1

Wheels (individual)

  • Zipp – 1839
  • HED – 266
  • ENVE – 239
  • Mavic – 224
  • Reynolds – 206
  • Bontrager – 179
  • Shimano – 169
  • Xentis – 74
  • Roval – 69
  • Easton – 57
  • Campagnolo – 56
  • Lightweight – 44
  • SRAM – 44
  • FFWD – 41
  • Flo – 40
  • Corima – 38
  • Profile Design – 33
  • Vision – 31
  • Rolf – 28
  • DT Swiss – 25
  • Planet X – 22
  • American Classic – 17
  • Fulcrum – 17
  • 3T – 16
  • Oval – 13
  • Spinergy – 8
  • Ritchey – 5
  • CycleOps – 4
  • Felt – 10
  • Flashpoint – 10
  • Gravity Zero – 8
  • State – 6
  • Williams – 5
  • Gray – 4
  • Pro-Lite – 4
  • Token – 4
  • Stan’s – 4
  • Ceepo – 4
  • Edco – 3
  • Sonic – 2
  • Factor – 2
  • Velomax – 2
  • Lew – 2
  • Cole – 2
  • Vuelta – 2
  • Syncros – 2
  • Xlr8 – 2
  • Zzyzx – 2
  • Boyd – 2
  • Halo – 2
  • Nimble – 2
  • Voss – 1
  • Other – 272

Saddles

  • ISM – 599
  • Fi:zi’k – 401
  • Specialized – 295
  • Cobb – 202
  • Selle Italia – 178
  • Prologo -71
  • Bontrager – 70
  • Profile Design – 41
  • SMP – 35
  • Terry – 29
  • Selle San Marco – 18
  • Dash – 14
  • Vision – 10
  • Shimano PRO – 8
  • Koobi – 6
  • Oval Concepts – 5
  • Serfas – 5
  • Forte – 4
  • SQ Lab – 4
  • Planet X – 3
  • Velo – 2
  • WTB – 2
  • Syncross – 2
  • Ergon – 1
  • Brooks – 1
  • Time – 1
  • Token – 1
  • Selle Royal – 1
  • Rav-X – 1

Aerobars

  • Profile Design – 467
  • 3T – 364
  • Bontrager – 253
  • Vision – 214
  • Specialized – 152
  • Zipp – 117
  • Felt Devox – 79
  • Shimano PRO – 69
  • Giant – 57
  • Easton – 48
  • Syntace – 47
  • Argon 18 – 40
  • HED – 33
  • Oval Concepts – 22
  • Deda – 21
  • Canyon – 13
  • Blue – 11
  • ENVE – 5
  • Storck – 3
  • Ritchey – 3
  • Chetah – 3
  • ITM – 2
  • Xentis – 2
  • Swift – 2
  • CKT – 2
  • Most – 2
  • Colnago – 2
  • Cinelli – 1
  • Isaac – 1
  • TriRig – 1
  • Drop bars – 5
  • Other – 49

*Integrated – 1,283

*Clip-on – 744

Pedals (pairs)

  • LOOK – 788
  • Shimano – 708
  • Speedplay – 357
  • Time – 85
  • Mavic – 12
  • Keywin – 11
  • Campagnolo – 5
  • Wellgo – 3
  • Ritchey – 1
  • TriRig – 1
  • Other – 13

Groupsets

  • Shimano – 1,635
  • SRAM – 436
  • Campagnolo – 52
  • Vision – 10

Front Hydration

  • Profile Design – 580
  • X-Lab – 359
  • Speedfil – 95
  • Torhans – 67
  • Zipp – 23
  • Jetstream – 15
  • Nathan – 5
  • Integrated – 90
  • Other – 90

Rear Hydration

  • X-Lab – 620
  • Profile Design – 145
  • Tacx – 83
  • Bontrager – 29
  • Minora – 21
  • Beaker Concepts – 17
  • Shimano PRO – 17
  • Speedfil – 13
  • Elite – 10
  • Integrated – 90
  • Other – 62

Frame Hydration

  • Speedfil – 42
  • X-Lab – 13
  • Torhans – 8
  • Bontrager – 7
  • Arundel – 3
  • Profile Design – 2
  • Elite – 1
  • Specialized – 1
  • Other – 3

Power Meters

  • Quarq – 291
  • SRM – 135
  • Powertap – 128
  • Garmin Vector – 126
  • Power2Max – 106
  • Stages – 60
  • Rotor – 27
  • Polar – 6
  • Verve InfoCrank – 1
  • Pioneer – 1

Helmets

  • Rudy Project – 629
  • Giro – 350
  • Specialized – 220
  • Louis Garneau – 149
  • Lazer – 81
  • Kask – 67
  • Casco – 58
  • Bell – 50
  • Met – 20
  • Limar – 14
  • Catlike – 13
  • Spiuk – 13
  • LAS – 12
  • Bontrager – 9
  • Uvex – 8
  • Scott – 7
  • POC – 5
  • Smith – 4
  • Ekoi – 3
  • Cratoni – 1
  • Alpina – 1

Coach (yes/no)

  • Yes – 1,408
  • No – 948

LAVA would like to thank the following people and brands for their help in making this year’s count possible:

  • Adrian Zahnd (Scott)
  • Frank Oberly (Scott)
  • Jason Losey (Cervelo)
  • David Byer (Cervelo)
  • Kevin Quan (Diamondback)
  • Raul Casanas (Orbea)
  • Pablo Trujillo (Orbea)
  • Gavin Noble (Specialized)
  • Andy Paskins (Zipp)
  • Brian Gavette (Zipp)
  • Ben Waite (Zipp)
  • Jake Pantone (ENVE)
  • Mark Vandermolen (Profile Design)
  • Paola Cardenes (3T)
  • Dustin Brady (Shimano)
  • Ryan Ives (Shimano)
  • Nick Essma (QBP)
  • Jim Meyer (Quarq)
  • John Epping (Quarq)
  • Brad Menna (SRAM)
  • Dave Bunce (ISM)
  • Dave Schindler (ISM)
  • Brittany Hale (Fizik)
  • Craig Turner (XLab)
  • Candice Turner (XLab)
  • AJ Johnson (Training Peaks)
  • Dirk Friel (Training Peaks)
  • Brad Devaney (QR)